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  • Survey specifics
  • participants: 8,426 students

  • universities: 13

  • employer evaluations: 26,480

  • field period: -

The results of Universum’s Student Survey reveal how students perceive employers. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns. Moreover, it can be used as a control instrument for measuring the appeal an organization has over its specific target groups.

Rank Employer Trend (2014)