participants: 44 640 students
universities: 30 in total (25 UG and 5 MBA)
employer evaluations: 130471
field period: July – Sep 2014
Results in other fields of study
The results of the Universum Talent Survey reveal how students perceive organizations as employers in South Africa. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an organization has over its specific target groups.