participants: 12,016 students
employer evaluations: 41,440
field period: October 2014 to March 2015
The results of the Swiss Student Research reveal how students perceive organizations as employers in Switzerland. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, as well as a control instrument for measuring the appeal an organization has over its specific target groups.
The rankings below reveal how attractive an employer is among students, and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.