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World’s Most Attractive Employers 2021

Research from Universum reveals the motivations of university graduates as they enter the global workforce. 

Universum Global, has just released its 13th annual World’s Most Attractive Employers report. This year Universum surveyed over 221,000business, engineering and IT students in the world’s 10 largest economies (Brazil, Canada, China, France, Germany, India, Italy, Russia, the UK and the US). We asked this group of future talent to provide insights on the company characteristics they find most attractive in a potential employer, as well as who they perceive to be their ideal employer. 

Our 2021 report dives into the latest global Employer Branding strategies that are currently resonating with the upcoming workforces and includes preferences and comparisons from talent across the globe.

Student Backgrounds
WMAE 2021 

50% Business (110,529)
38% Engineering (84,476)
12% IT (26,802)

This year’s report includes: 

  • Key Findings 

  • World’s Most Attractive Employers: Rankings 

  • Study Details and Breakdowns by Field of Study and Gender 

  • The Decline in Global Careers 

  • Hybrid Work for young talent 

  • Preferred Industries and Most Desired Employer Attributes for Business, Engineering and IT Talent 

“There’s tremendous pressure on talent leaders right now to separate what are short-term reactions to COVID-19, versus long-term changes to workplace fundamentals,” says Röjdmark. “Getting insights from students in business, engineering and IT is critical for talent leaders as they negotiate a way forward in 2022.”
Mats Röjdmark
Former CEO, Universum

Why should you follow the World’s Most Attractive Employers?

By following the world’s most attractive employers, we can analyze the desires of talent and find out how those desires align with their perceptions of potential employers. Understanding the motivations of candidates will help companies of any size be better prepared to attract, recruit and retain talent. 

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