In the current competitive talent acquisition landscape, companies are always looking for methods to obtain an advantage. A sometimes disregarded yet immensely beneficial tool for accomplishing this is talent metrics and HR analytics. Using data and making data-driven decisions can completely transform how companies run, increasing their production, efficiency, and ability to attract, recruit and retain top talent. This article will discuss the benefits of using HR analytics and talent metrics, as well as the many advantages they offer. 

Talent Metrics and HR Analytics – Universum’s Research 

Universum specializes in collecting complex data sets and turning them into invaluable insights which allow your company to make the best decisions, backed by data. Data on an organization’s workforce, Employer Brand, and preferences & perceptions of the talent market is gathered, analyzed, and interpreted as part of HR analytics and talent metrics, and compiled into easy to read, yet in depth reports for you. Businesses can obtain meaningful insights on the current state of the market with the help of Universum, and turn data into successful strategies. But what sets Univerum’s data apart, and how can it be used? 

First, let’s understand what makes Universum’s Talent Metrics and HR Analytics a game-changer: 

1. Extensive Data: Universum conducts the world’s largest career preference and perception study, surveying over 1 million respondents annually. This means you have access to an extremely large and diverse dataset of talent preferences and perceptions. 

1. In-Depth Analysis: The data is carefully analyzed and compiled into easy-to-read reports, offering insights into various aspects of talent preferences, industry trends, and more. 

1. Customization: Universum offers different datasets tailored to specific talent segments, such as Main Fields of Study, Women Graduates, Minority Groups, and Industry-specific reports. This customization ensures that you get insights that directly align with your Employer Branding goals. 

Using Universum’s Talent Insights for Employer Branding Success 

In a world where 88% of the World’s Most Attractive Employers rely on data to shape their Employer Brand, developing strategies without a data-driven approach is a risk no organization can afford to take. HR Analytics and Talent Metrics bridge this gap by offering invaluable data-backed insights into talent’s preferences and, helping companies refine their recruitment efforts and Employer Branding strategies. This data allows you to: 

1. Align Your Employer Brand with Talent Preferences 

Universum’s data provides deep insights into what different talent segments value most in an employer. Use this data to align your Employer Branding messages with these preferences. For example, if the data indicates that women graduates in Business prioritize work-life balance, and you as an organization are trying to hire women with a Business field of study, emphasize your organization’s commitment to this aspect in your Employer Branding campaigns. 

2. Craft Targeted Campaigns 

With HR Analytics, you can craft highly targeted Employer Branding campaigns. Universum’s data allows you to identify the employer attributes most valued by your target talent groups. Tailor your messaging to highlight these attributes, ensuring that your campaigns resonate with potential candidates. While this seems similar to the first point, think of the first point as discovering and deciding which attributes you want to emphasize, and this step is the ability to emphasize these in your campaigns. 

3. Enhance Your Employer Value Proposition (EVP) 

Your EVP is a key component of your Employer Branding strategy. Universum’s data can help you refine and strengthen your EVP by highlighting the attributes that matter most to your desired talent segments. This allows you to craft a more compelling and attractive proposition. In addition to this, our data allows you to discover and compare EVP attributes associated with some of the World’s Most Attractive Employers, which is detailed in the next point. 

4. Benchmark Against Industry Leaders 

Universum’s reports include benchmarking data, allowing you to compare your employer branding efforts against industry leaders and competitors. Use this benchmarking data to identify areas where you excel and areas where you can improve. Learning from the best can be a powerful strategy. 

5. Talent Acquisition and Recruitment Strategies 

Universum’s HR Analytics are a critical resource for talent acquisition and employer branding professionals. They provide data-backed insights into the preferences and perceptions of various talent groups. Use this information to refine your recruitment strategies, ensuring that you are not only attracting top talent but also aligning with their desires and expectations. 

6. Employee Engagement and Retention 

Employer Branding is not just about attracting new talent; it’s also about retaining and engaging existing employees. Use Universum’s insights to identify factors that affect employee engagement and satisfaction. Implement strategies to improve these factors and enhance employee retention. 

7. Continuous Monitoring and Adaptation 

Employer branding is an ongoing process. Talent preferences and market trends change over time. Universum’s Talent Metrics should be used as a continuous monitoring tool. Regularly revisit the data to stay informed about evolving talent preferences and adjust your Employer Branding strategies accordingly. 

Universum’s Talent Metrics and HR Analytics are an invaluable asset for Employer Branding success. By using this data effectively, you can tailor your strategies to align with talent preferences, craft compelling campaigns, and continuously adapt to evolving trends. In the competitive world of talent acquisition and retention, Universum’s insights can be the key to becoming an employer of choice. Utilize the power of data and watch your Employer Brand thrive. 

Want to learn more? Please do not hesitate to contact the Universum team – we are happy to answer any questions, and discuss in more detail about the benefits and use cases of our data. Reach out for more information or to explore which of our HR Analytics and Talent Metrics best suits your needs.