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World’s Most Attractive Employers 2023

What Do University Graduates Seek When Entering the Workforce?
Universum's Research Reveals Top Trends and Aspirations
of University Graduates. 

World’s Most Attractive Employers: Top Trends and Aspirations for 2023

Universum has just released the results of its 15th annual World’s Most Attractive Employers report. This year Universum surveyed over 172,890 business, engineering, and IT students in the world’s 9 largest economies (Brazil, Canada, China, France, Germany, India, Italy, the UK and the US). We asked these groups of future talent to provide insights into the company characteristics they find most attractive in a potential employer, as well as who they perceive to be their ideal employer.   

World's most attractive employers 2023

Our 2023 report provides insights on the latest Employer Branding strategies that are currently resonating with the upcoming workforces and includes preferences and comparisons from talent across the globe. This year’s report includes:   

  • Key Findings   
  • World’s Most Attractive Employers: Rankings   
  • Study Details and Breakdowns by Field of Study and Gender   
  • Compensation and Flexible Work: Still Top Priorities? 
  • Preferences by Gender: Does This Widen Inequalities? 
  • Ideal World vs. Real World: Where Tradeoffs Are Made 
  • And Much More!
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Our 2023 study shows there is still a sizable gulf between what students look for in an ideal employer, and what companies are willing to offer. Typically in a weaker economy, an employer can roll back expensive benefits – be it higher pay or greater flexibility – but the current economic climate is dramatically different. Higher inflation means it’s hard for employers to slow pay increases, plus flexibility is no longer a benefit but a baseline expectation. In other words, the employer-employee relationship is likely to remain contentious in 2024.

Yusuf Azoz

Chief Executive Officer, Universum 

Why should you follow the WMAE?  

By following the world’s most attractive employers, we can analyze the desires of talent to learn how those desires align with the perception of the companies themselves. Understanding the motivations of candidates will help organizations of any size be better prepared to attract, recruit and retain talent.   

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Rankings over time

Talent Insights

Do you wish to better understand your brand image, audience and competitors?

Every year Universum surveys over 1 million students and professionals worldwide to identify the brand image status of the most attractive employers. Our Analytics solutions give you the insights you need to win the war for talent.