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Brand Strategy

Employer Branding

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Key employer branding trends, challenges, and opportunities of 2025. 1700 employer branding and talent acquisition professionals already signed up for these insights - don't miss out!

Webinar | Employer Branding NOW 2025

Get actionable insights, trends, and predictions for the year ahead and unlock the latest trends in hiring, AI-driven talent management, and employee engagement.

eBook | Talent Outlook 2025

Backed by data, we share the impact of AI on recruitment, as well as an actionable toolkit and top tools to get started.

Blog | 4 Ways AI is Reshaping Recruitment

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Employer Branding NOW 2025

Get the latest insights from 700+ employer branding professionals on the trends that will shape 2025, from EVP attributes to AI in recruitment and much more.

Universum | Employer Branding NOW 2025 eBook

What trends will impact employer branding in 2025? Get the insights - and our perspective - on why hiring remains challenging, the growing role of AI, what's fueling changes in EVP's and much more.

Read our report to discover the current hiring landscape and gain insights into the talent outlook for 2024. Look into the key trends and findings that employers should prioritize.

Discover the 2025 talent trends

Boost your talent strategy and make smarter decisions with findings from the world’s longest running talent research.

Employer Brand Insights

Enhance employer attractiveness by crafting a powerful Employer Value Proposition.

EVP Development 

Elevate any employer brand to new heights with our leading online employer branding management course.

Employer Branding Academy

We help you shine as an employer

Talent Outlook 2025

The Talent Outlook 2025 eBook dives into the current state of hiring and the talent outlook for 2025 and shares key trends and findings that employers should prioritize.

Talent Outlook 2025 | Universum

Stay ahead in today’s talent market with our comprehensive Talent Outlook eBook. Get actionable insights, trends, and predictions for the year ahead and unlock the latest trends in hiring, AI-driven talent management, and employee engagement. 

What do students seek when entering the workforce? Universum's research reveals top trends and aspirations of university graduates.

eBook | World's Most Attractive Employers 2024

Webinar featuring highlights and findings of 2024's World’s Most Attractive Employers report and rankings.   

Webinar | World's Most Attractive Employers 2024

Research Highlights Gen Z’s Evolving Career Preferences Amid Economic Uncertainty.

Press release | World's Most Attractive Employers 2024

The Workforce of Tomorrow: Trends that will shape employment by 2030 

Prepare for the future of work with Universum’s eBook: The Workforce of Tomorrow: Trends that will shape employment by 2030.

Universum | eBook: The Workforce of Tomorrow

What will the workforce look like in 2030? 
Get actionable strategies, key insights, and more from Universum’s latest research.

The Workforce of Tomorrow

 Employer Branding NOW 2024 Webinar

Employer Branding NOW 2024 eBook

Cracking the Critical Talent Crisis

What sets the top companies apart in the race for talent? Discover the key traits and strategies that make them irresistible to future talent in Universum’s 2024 World’s Most Attractive Employers eBook.

Dive Deeper into the findings with the World's Most Attractive Employers 2024 eBook!

Download eBook here!

World's Most Attractive Employers 2024

Universum, the global leader in Employer Branding, has released its highly anticipated 2024 World’s Most Attractive Employers (WMAE) rankings, based on a survey of over 144,000 university students of some of the biggest economies in the world (Brazil, Canada, China, Germany, France, Italy, India, United Kingdom and United States). The study captures the aspirations and priorities of Gen Z as they prepare to enter the workforce, highlighting key shifts driven by economic instability, the rise of generative AI, and evolving work styles.  

Bridging the Perception Gap

Insights from the Talent Survey 2024 for Future-Proofing your Employer Brand. 

Employer Branding NOW 2023 eBook

Employer Branding NOW 2024

The landscape of Employer Branding based on Universum's latest employer survey.

Employer Branding NOW 2024 - Universum

A survey of over 800 talent leaders about the ways they are competing in the midst of a critical talent shortage, plus a look at the specific strategies of companies identified by Universum’s research as the World’s Most Attractive Employers.

Discover the 2024 talent trends

Women in STEM 2023

Cracking the Critical Talent Market

World's Most Attractive Employers 2023

Talent Outlook 2024 eBook

Talent Outlook 2023  report dives into the current state of hiring and the talent outlook for 2023 and shares key trends and findings that employers should prioritize.

Talent Outlook 2023 - Universum

What are the latest talent data trends and predictions for 2024? We've narrowed down the top things you should pay attention to this year, and put them into an insight-packed eBook!

Talent Outlook 2024

Universum's research regarding the state of the talent market and the opportunities and challenges faced by employers in today’s economy.

Download eBook »

What’s the state of the talent market according to students and professionals?

Employer Branding: Headwinds & Opportunities

Universum's topical report regarding the state of the talent market and the opportunities and challenges faced by employers in today’s economy.

Employer Branding: Headwinds & Opportunities - Universum

Universum's new research on the current state of the talent landscape.

Our 2023 study shows there is still a sizable gulf between what students look for in an ideal employer, and what companies are willing to offer. Higher inflation means it’s hard for employers to slow pay increases, plus flexibility is no longer a benefit but a baseline expectation. In other words, the employer-employee relationship is likely to remain contentious in 2024.

Yusuf Azoz

World’s Most Attractive Employers: Top Trends and Aspirations for 2023

World's Most Attractive Employers 2022

World's Most Attractive Employers 2021

World's Most Attractive Employers 2020

Previous Reports

What do students seek when entering the workforce? Universum's research reveals top trends and aspirations of university graduates. Find out the trends and insights of Universum's Talent Survey in 2023 and discover the ranking of the World's Most Attractive Employers.

World's Most Attractive Employers 2023 | Universum

What do students seek when entering the workforce? Universum's research reveals top trends and aspirations of university graduates. 

WMAE 2023

Universum’s new talent personas give Employer Branding leaders a data-driven way to evaluate and optimize their talent targeting.

Are you attracting the right talent personas?

Download our eBook »

Talent Personas

Talent Personas - Universum

Building data-driven talent personas 
Universum’s new talent personas give Employer Branding leaders a data-driven way to evaluate and optimize their talent targeting.


Read our report to discover the Employer Branding landscape and gain insights into what industry leaders are saying are the key trends to look out for in 2023.

Discover the 2023 Employer Branding trends

 Employer Branding NOW 2023 Webinar

Employer Branding NOW 2022 eBook

Employer Branding NOW 2023

Employer Branding NOW 2023 - Universum

A survey of over 1,700 talent leaders about the ways they are competing in the midst of a critical talent shortage, plus a look at the specific strategies of companies identified by Universum’s research as the World’s Most Attractive Employers.

Women in STEM 2023, gives companies concrete actions they can take to recruit more competent women, make sure those who do so are more likely to stay in their positions, and advance toward gender parity. 

What can you do to ensure more women hires for STEM related positions?

Innovation and Inclusion: The Importance of Women in STEM

Universum unveils what women in the STEM fields look for in future employers and careers – and offers action steps for employers aiming to attract and retain top female talent.

Women in STEM 2023 - Universum

New research from Universum uncovers what women in the STEM fields look for in future employers and careers – and offers action steps for employers aiming to attract and retain top female talent.

Read our report to discover the current hiring landscape and gain insights into the talent outlook for 2023. Look into the key trends and findings that employer should prioritize.

Discover the 2023 talent trends

Talent Outlook 2023 eBook

We are pleased to share with you that the Talent Outlook 2023 eBook is now available for download! Our 2023 report dives into the current state of hiring and the talent outlook for 2023 and shares key trends and findings that employers should prioritize!

This report outlines eight strategies that leading global employers are applying to rise to this challenge and win through the downturn. 

Discover the different approaches employers are using to get ahead in this critical hiring market

Universum revelas 8 proven approaches that leading employers have used to optimize their critical talent attraction strategies.

Cracking the Critical Talent Crisis - Universum

Uncovering 8 proven approaches that leading employers have used to optimize their critical talent attraction strategies.

Critical Talent eBook

Read our report to discover the 2022 Employer Branding trends discovered by Universum's annual survey. 

Employer Branding NOW 2022 Report

Employer Branding NOW 2022

Our report covers the results of our annual survey Employer Branding NOW in which Employer Branding experts around the world share their top priorities and strategies in the coming year. Download our eBook to find out our results.

Employer Branding NOW 2022 - Universum

 Read more about the Employer Branding landscape and the strategies that employers are taking amidst the current critical talent shortage.   

Our 2022 report provides insights on the latest Employer Branding strategies that are currently resonating with the upcoming workforces and includes preferences and comparisons from talent across the globe.

Discover the World's Most Attractive Employers in 2022

Talent Outlook 2023

World's Most Attractive 2022 report with the top employer rankings by Universum.

World's Most Attractive Employers 2022 - Universum

WMAE 2022 

Find out Universum’s findings of it's Wellbeing Pulse Survey where we examine the attitudes of over 1,800 university students and young professionals across the globe, exploring how employers can support and prioritize employee wellbeing in a post-pandemic work world.

Download our eBook!

Wellbeing at Work

Universum’s Wellbeing Pulse Survey explores how employers can support and prioritize employee wellbeing in a post-pandemic work world.

Wellbeing at Work - Universum 

Universum examined the attitudes of over 1,800 university students and young professionals across the globe, exploring how employers can support and prioritize employee wellbeing in a post-pandemic work world.

Find out Universum’s findings of it's Wellbeing Pulse Survey

The (Uncertain) Future of Work

Research from Universum and INSEAD Emerging Markets Institute highlights the biggest challenges facing Employer Brands.

The (Uncertain) Future of Work - Universum

New research from Universum and INSEAD Emerging Markets Institute highlights 
the biggest challenges facing Employer Brands, plus a roadmap to navigate the unknowns.

Download your free copy of our new eBook and start putting an end to the Great Resignation.  

30 Ways to Act Upon the Great Resignation

30 examples to help you think outside the box in terms of employee retention

Download your free copy of our new eBook and start putting an end to the Great Resignation.  

Discover our 2021 edition of World's Most Attractive Employer Rankings and our insights and trends.

Who are the most attractive employers?

World's Most Attractive Employer 2021 Rankings report

World's Most Attractive Employers 2021 - Universum

Our WMAE 2021 report dives into the latest global Employer Branding strategies that are currently resonating with the upcoming workforces and includes preferences and comparisons from talent across the globe.

Read our report to discover the 2021 Employer Branding trends discovered by Universum's annual survey. 

Employer Branding NOW 2021 Report

Employer Branding NOW Report 2021

Find the latest Employer Branding trends worth watching and the current state of employer branding strategies based on Universum's employer survey.

Employer Branding NOW 2021 - Universum

Stay ahead with our 2021 Employer Branding trends and predictions.

Employer Branding NOW 2021

Universum's Talent Outlook 2021 eBook offers an overview of the most recent talent data and predictions for 2021.

What are the most important talent acquisition and Employer Branding trends for 2021?

Talent Outlook 2021

An overview of the most recent talent data and predictions for 2021 from UnIversum

Talent Outlook 2021 - Universum

Stay ahead with our 2021 Employer Branding trends and predictions!

Read our report to discover the employers where talent is looking to work. Look into the key trends and findings that employer should prioritize.

Discover the 2020 World's Most Attractive Employer rankings

Download report»

World’s Most Attractive Employers 2020

World’s Most Attractive Employers 2020 rankings

World’s Most Attractive Employers 2020 - Universum

Universum has just released its 12th annual World’s Most Attractive Employers report. This year Universum surveyed over 235,000 business and engineering/IT students in the world’s 12 largest economies. Download our report to find our latest findings!

Employer Branding NOW 2025

Insights you can't miss out on to navigate 2025

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