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Empowering employers worldwide – Universum’s next chapter with DUBAG Group 

By Universum, 2025-02-04

We are excited to announce that Universum has officially joined DUBAG Group, starting a new chapter with greater independence and agility. After seven successful years under the Stepstone Group, which is sharpening its focus on its core business in online recruitment, this transition strengthens our global position and accelerates our mission - helping ambitious employers attract the right talent for success.  

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What this means for our clients and partners 

While we embark on this exciting journey, our commitment to delivering world-class employer branding insights and services remains unchanged. This transition will allow us to act faster, expand, and serve our clients even better. 

A global network behind DUBAG Group 

DUBAG Group, headquartered in Munich, Germany, brings a robust network of companies and expertise in business transformation. Their support empowers us to expand our reach and continue delivering industry-leading employer branding solutions and talent research to organizations worldwide. 

Insights & expertise: The Core of Universum 

Dr. Michael Schumann, CEO and Partner of DUBAG Group, emphasized the significance of Universum’s technology and data-driven research: 

“The technology and data behind Universum’s research are the foundation of its success. By strengthening these capabilities, we aim to enable even more employers in connecting with the right talent and build strong employer brands. We are truly impressed by Universum’s expertise, passion, and dedication, and we’re excited for what’s ahead in this new chapter.” 

Investing in our global team  

As part of our ambitious growth strategy, we are expanding our team at our Stockholm headquarters—the central hub of Universum’s operations. This investment will enhance our capabilities, drive innovation, and reinforce our commitment to long-term, sustainable growth while continuing to strengthen our presence in key markets worldwide. 

Talent Survey 2025 – now underway 

Our annual talent survey is live, gathering insights from students and professionals worldwide. This invaluable data remains the backbone of our research offering to help employers understand, attract, and engage the next generation of talent. The change of ownership will have no impact on how we run our research or how we work with our clients and partners. 

Yusuf Azoz,  
Universum CEO

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For any questions regarding our transition to DUBAG Group, feel free to reach out to us. We are excited to continue helping our clients build strong employer brands globally. 

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