Swedish
French
GermanThe Employer Branding Geeks Podcast
The Employer Branding Geeks podcast, hosted by Claes Peyron, Managing Director for Nordics, UK&I at Universum, is your monthly guide to the latest trends and strategies in Employer Branding (EB). Each 15-minute episode offers concise discussions in English, recorded in the studio at Universum's headquarters in Stockholm. Join us as we dive into the world of EB, providing actionable insights to elevate your employer branding efforts.
Listen to the latest episode
#30 Authenticity in Employer Branding with Grant Thornton
In this episode, our guest Emil Stighäll, head of employer branding at Grant Thornton, together with our host Claes Peyron, share insights on the importance of authenticity in employer branding. Together, they discuss how content and culture should genuinely reflect the organization, based on insights from employer branding specialists.
They also emphasize the importance of measuring quality of hire, as it directly impacts the firm's business performance and profitability. With recommendations of focusing on data and measurement, aligning HR goals with business KPIs, and maintaining authenticity and real connections with students through a balanced approach of physical events and social media presence.
What are the key takeaways and lessons learned for being authentic in your Employer Branding efforts?
Tune in to this episode to gain insights on authentic employer branding with Universum and Grant Thornton!
