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Understanding how your employer brand is perceived is crucial to attracting and retaining top talent. With data-driven insights derived from over 25 million students and young professionals across 70 markets, we are your trusted partner for strategic talent attraction.
Trusted by the world's leading employers
Universum Employer Brand Insights
How are you seen as an employer?
Leveraging a unique and proven framework, we empower employers to:
Assess Your EVP: Measure how well your EVP resonates with target talent and pinpoint areas for improvement.
Maximize Impact: Uncover bottlenecks in your recruitment funnel and allocate resources where they matter most.
Outpace Competitors: Gain a competitive edge by benchmarking your brand image against key talent competitors within and outside your industry.
Learn From Your Fans: Understand what attracts talent to your brand and leverage those insights to expand your appeal.
Universum Talent Preferences
What do your key target groups really care about?
Universum Talent Preferences provides a clear view of what your target talent seeks in an employer, enabling you to:
Align Recruitment Strategies: Discover the specific preferences of your chosen talent groups to create messaging and offerings that truly resonate.
Communicate Effectively: Identify what matters most to your audience and tailor your outreach to highlight those priorities.
Optimize Channels: Pinpoint the best platforms and methods to reach and engage your audience efficiently.
EB Assessment
Do you have specific target groups or competitors?
Understand what is important for this specific target group, how you are perceived by them as an employer and what makes you stand out compared to your selected competitors.
Understand Talent Priorities: Learn what your target talent group values and how you can build strong connections with them.
Benchmark Employer Positioning: Measure how you compare as an employer against your chosen recruitment competitors.
Identify Key Messaging Themes: Pinpoint the main themes to emphasize when communicating with candidates.
Leverage Strengths to Retain Talent: Focus on strengths that matter to your talent to reduce high employee turnover.
Why Universum Insights?
Experience
35+ years of experience in collecting and analyzing Talent Insights, empowering organizations with data-driven strategies.
Global Heritage
In the last 20 years, we have surveyed over 25 million students and young professionals across 70 key markets, uncovering critical global talent trends.
Data quality
Trusted talent insights, derived from close collaboration with leading universities worldwide.
Competitor Benchmarking
The largest source of competitor benchmarking, with over 3 000 employer brands evaluated annually.
Comprehensive Offering
A both wide and deep offering that supports the entire journey from insights to strategy and activation, delivering complete talent strategy solutions.
