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The very latest Employer Branding news, articles and opinion pieces written by Universum staff members and other industry thought leaders.

Believe in Your Employer Brand

We’ve all seen the countless studies (summed up excellently here) that keep reminding us tale...

What Law & Order Can Teach Us About Recruitment Marketing...

Look around. How many people around you are wearing headphones right now? Have you notice...

Singapore’s Most Attractive Employers 2019

Banks experiencing a noticeable increase in desirability among Singapore's Business Talent Sin...

The UK’s Most Attractive Employers 2019

Brexit and Increased Competition From Other Industries See British Business Students Moving Awa...

The Netherlands Most Attractive Employers 2019

• HEINEKEN and Tesla retain the respective top positions among Business and STEM talent. ...

Universum Appoints New CEO

STOCKHOLM, SWEDEN, July 2nd, 2019 – Mats Röjdmark, formerly Vice Managing Director & Head...

India’s Economic Stability and Growth Creates a Shift in...

A Work/life Balance Remains Indian Talents' Top Goal When Seeking Employment STOCKHOLM, 26th J...

Universum and Business Insider Collaboration for US Ranking Re...

STOCKHOLM – June 26th, 2019 – This month, Universum released under exclusivity with Busin...

4 out of 5 of the ‘World’s Most Attractive Employers’ Say Hiri...

Universum’s Employer Branding NOW 2019 research shows talent leaders face deeply challenging hi...

Mexico’s Most Attractive Employers 2019

Mexico,  June 18th, 2019.- Universum has released its ranking of "The 100 Most Attractive...

Tech Talent Wants It All

New York, June 4th, 2019 - Universum announces that the 2019 Student Rankings – USA Edition - wil...

Five Industries Saw Overwhelming Gains in Popularity this Year...

Annual survey by Universum Global shows tech, banking sectors atop the list of most attra...

Tech & Banking Sectors Most Attractive Employers for New ...

Annual survey by Universum Global shows tech, banking sectors atop the list of most attractiv...

US’s Most Attractive Employers 2019

New York, June 4th, 2019 – Universum has released its 2019 United States research on young talent...

Canada’s Most Attractive Employers 2019

Annual survey by Universum Global shows huge leaps in ranking for Canada’s financial institutio...

Hong Kong’s Most Attractive Employers 2019

HKSAR Government remains the most attractive employer for Hong Kong’s future talent. However, t...

Brazil’s Most Attractive Employers 2019

Brazilian banks have overwhelmingly captured the attention of local business talent to become t...

Should You Be Using EGC to Recruit?

Employee generated content, or EGC, is increasing in popularity. It brings employee experienc...

What Can You Learn from Patagonia’s Employer Branding?

Patagonia is succeeding in translating its core brand value of corporate social responsibility (...

Universum Partners with Slovenian Job Board MojeDelo

STOCKHOLM –April 25th 2019  – Today Universum announced its new partnership with MojeDelo on ...

France’s Most Attractive Employers 2019

French talent are focusing on the short term. Their priorities are to quickly establish good re...

Corporate Social Responsibility is not as Important to Your Po...

Earth Day was yesterday, and with environmental well-being on our minds, and media buzzin...

What Is Employer Branding?

Why Employer Branding is Important Employer Branding is a long-standing concept that has found...

Universum Partners with Romanian Job Board eJobs

STOCKHOLM – April 11th 2019 – Today Universum announces its new partnership with Romanian job...

How to Target Talent – Using Data to Support Your Target...

How to target and attract talent When your aim is to reach a certain group of talent, you need...

Organisational Development and Diversity

Linking organisational development and diversity Linking organisational development and dive...

Data-driven Employer Branding: The Benefits of Using Data

Why you need a data-driven approach to your Employer Branding Over 30 years ago, Universum int...

What is an Employer Value Proposition?

Why an Employer Value Proposition is important The Employer Value Proposition (EVP) is the cor...

Once Again Universum Surpasses the One Million Mark

Stockholm, April 2nd 2019 –For the fifth year in a row, over one million students and young p...

What Millennials Want from Employers in the US

Millennials in the US are stereotyped as being lazy and unfocused, but the reality is quite c...

Universum releases its first student rankings of 2019 – Sweden...

Google’s popularity is slowing down among talent in Sweden, but they once again fight off Volvo...

In Wake of Admissions Bribery Scandal, Talent Perception Matte...

Stanford, Yale, USC and UCLA were all universities involved in the most recent college scanda...

Women in Tech: What you need to know to attract and retain them

Recruiting women into the tech industry continues to be a weak spot for many organization...

Europe’s Most Attractive Employers 2018

Stockholm, December 20th – Business and engineering/IT students in Europe’s 12 largest econom...

Universities and Colleges: Are You Familiar With Universum?

Something tells me this is about to change. For the past 20 years, we've been working really ...

Celebrating 10 Years of the World’s Most Attractive Empl...

Universum MD for Nordics and Employer Branding Academy CEO, Claes Peyron Universum Hosts Gala D...

Canadian Companies Awarded as Top Employers

Toronto, Canada, Nov 6th, 2018. - Today Universum held the Canadian Universum Awards even...

How Do You Attract US and UK Business Talent?

To mark the release of our "Must Know-Know Student Recruiting Trends for 2018" eBook collabor...

Spain Joins the Global Employer Branding and University Reputa...

Universum CEO, Petter Nylander Universum attends University Employability Conference as a panel...

World’s Most Attractive Employers – A Decade of Trends

WMAE | Long and short-term trends On September 19th, Universum Global released its 10th annu...

World’s Most Attractive Employers 2018

US-based Employers More Attractive than Ever Before New York, New York — September 19th, 2018 ...

Canada’s Most Attractive Employers 2018

Press Release: Canada's Most Attractive Employers 2018 Banking industry on a rise for Business...

How to Attract the Best Talent During Career Fair Season

At Universum, we want to share some vital information for campus recruitment Campus recruitmen...

5 Ways in Which Data Driven Campus Recruiting is Key

The importance of data analytics in campus recruitment In a world in which companies are conti...

Making the Workplace Work for Gens X, Y and Z

All three generations share an increasing enthusiasm for entrepreneurship, but differ globally i...

UK’s Most Attractive Employers of 2018

How can UK companies face the war for STEM talent? Universum launches 2018 UK’s Most Attractive ...

From Small Business to Global Enterprise, This Year Organizati...

Universum Global releases its annual Employer Branding Now report, a definitive guide to the stat...

3 Reasons This Employer Branding Video by Combs Enterprises Cr...

Recently, during a YouTube binge for employer branding video content, I came across a video from ...

Which are the Employers That the LGBTQ Community Want to Work ...

As part of Universum’s insights, we gathered that among 62 thousand undergraduates surveyed thi...

Nordic Ranking 2018: Nordic Talent is Becoming More Diverse

PwC is the most attractive employer among business students, while Microsoft retains its to...

Universum Has Been Acquired by StepStone

Universum CEO, Petter Nylander Universum, World Leader in Employer Branding Services, has been a...

StepStone, an Axel Springer SE Company, Completes the Acquisit...

Stockholm, May 7th, 2018. The e-recruitment firm StepStone, an Axel Springer SE company, has com...

The Gig Economy – How it Affects and Changes the Talent Landscape

What is the Gig economy? The Gig Economy is a far broader concept than most people realize. It e...

What is Employer Branding on Social Media?

Using Social Media for Employer Branding The competition for talent intensifies and the ability ...

Universum releases New Case Study "Bold Employer Branding...

  Attracting Tech Talent Featuring RBC How Royal Bank of Canada's employer brand messaging strate...

The Race for the Next Generation of Talent: Generation Z in In...

Generation Z in Indonesia are most likely to select an alternate path to education or to join th...

Maintaining a Talent Pipeline Under GDPR

With less than three months left until May 25th, many employers are worried about how GDPR will ...

Best Practice Case Study: Siemens’ Development of a New Employ...

Universum and Siemens release comprehensive case study detailing the transformation of the Germ...

The Universum Love Manifesto

Universum is a love business. If you believe what we believe we’d love to work with you. We b...

The Rise of the Local Employer Brands: Why Domestic Firms are ...

One of the best things about being involved in Universum (or likely any analyst firm or research...

Universum Unveils the Latest US Employer Brand Social Media Ra...

New York – February 8th 2018, Universum has analyzed data from Access Social to derive the list ...

Singapore Government is the Most Attractive Employer for Engin...

It is now common knowledge that when it comes to the “war for talent” engineers and data scienti...

What was the Global Cost of Talent in 2017?

533,351 Business and STEM students from 29 countries provide their salary expectations STEM...

Universum and WCN Release New Student Recruiting Trends Report

Engagement & Candidate Experience more essential than ever before for student recruitment Th...

The New Learning Hub for Employer Branding Professionals World...

The Employer Branding Academy was founded with the aim of teaching companies from around the glo...

Universum Unveils First Access Social Rankings

Employer Branding leaders release their first Employer Branding Social Media rankings based on d...

Europe’s Most Attractive Employers Ranking | 2017

European students are looking for great training opportunities and the chance to build their CV ...

How to Boost Graduate Employment and Build a Better Workforce

Universum Global and its Partners Release Gen Y Focused Soft Skills Report: Over 1,290 HR Manage...

Universum Debuts New Membership Tier at HR Technology Conferen...

High-level Employer Branding research now accessible to SMEs STOCKHOLM – October 5th, 2017 -- On...

Universum Global Unveils Social Media Analytics & Listeni...

Employer branding thought leaders release their latest innovation that allows employers to asce...

WMAE: The Trailblazers of Employer Branding

There are always going to be those employers who excel when it comes to attracting the attention...

The Secret to Understanding Your Employer Brand’s Target Audience

To be effective in your employer brand communication, you have to understand the audience you ai...

Develop Your Company's Employer Value Proposition [Printa...

The employer value proposition (EVP) is pivotal to your organization’s ability to attract the ri...

How Do the EVPs of the World’s Most Attractive Employers Stack...

Navigating the world of employer branding can be challenging. Attracting top talent and actually...

The connection between the EVP and your Employer Brand

What Makes the EVP So Important to Your Employer Brand? We’ve answered your questions about em...

Universum and DHI release Employer Branding Now 2017

Larger Companies More Likely to Consider Employer Branding a Top Priority in 2017 Universum Glob...

Culture and Values, Not Salary, Drive Your Employer Brand

What factors cause an employee to recommend their employer to a job-seeker? More often we’re beg...

Industry Reputation and Global Spread Defines Future Earnings ...

In our recent World’s Most Attractive Employers (WMAE) report, we unveiled key insights about th...

Trend Focus: Moving from Macro to Micro: Where Today’s Student...

In our recent WMAE results, we noticed a very interesting trend and one that is worth noting. Wh...

The World’s Most Attractive Employer Rankings 2017

2017's WMAE results reveal that the majority of talent would prefer to work for medium sized emp...

How to Measure the External Success of Your Employer Brand to ...

You already know employer branding is a must in today’s competitive market for top talent, but i...

Your Top Questions About Employer Branding Answered

Employer branding has a lot of different facets, which is perhaps why some HR Professionals are ...

Nordic Rankings 2017

Few Changes in the Top 10 Suggest Firms Must Strive Harder to Attract Nordic Talent Microsoft an...

What Draws Candidates to the World's Most Attractive Empl...

When we hear World’s Most Attractive Employers (WMAE), we immediately think of the big names in ...

Universum Ranks World’s Most Attractive Employers 2017 Availab...

Stockholm— May 11, 2017 — For the fifth consecutive year Universum will partner with CNNMoney to...

Employer Branding for Dummies Available Now

Universum and Dummies®, the world’s bestselling reference series and a Wiley brand, have release...

Why Making Strategic Investments in Employer Branding is a Must

Employer branding is everywhere right now, but why is it such a big trend? Why are so many compa...

Four Recommendations for Attracting Business & STEM Talen...

As with all industries, FMCG has to adapt to the demands of millennial talent. Flexible working,...

What do Graduates Look for in an Employer?

That amazing time of year is finally upon us - graduation. Every year, hundreds if not thousands...

Universum Releases 2017 U.S. Talent Survey Data

Survey results reveal views on career and employer preferences from 81,102 students in the U.S....

Universum and Link Humans Release FMCG Industry Report: No Mor...

Innovation as a driver of employer choice differs significantly between countries. For exampl...

Universum partners with HR Open Source

Stockholm April 25th – Today Universum announced its partnership with HR Open Source (HROS.co), ...

7 Unique Campus Recruiting Events That Aren't a Career Fair

Career fairs are the foundation of building a brand on campus. Many companies have clear ideas o...

Mind the Gap: How Generations View Leadership

There is no universal approach to leadership. The screaming drill sergeant might work with priva...

Employer Branding Nightmares: The Cost of a Bad Reputation

The number of Americans who quit their jobs climbed to one of the highest levels this country ha...

3 Quick Tips for Communicating Your Employer Brand Effectively

From attracting new talent to retaining tenured employees, the practice of maintaining a company...

Keeping Generation X, Y and Z From Throwing Away Their Shot at...

One of the strongest songs from the hit musical "Hamilton" is called "My Shot." The song conveys...

Building Leaders for the Next Decade

How to support the workplace goals of Generation X, Y and Z The importance of reaching a lead...

How Companies Use Branding to Attract Top College Talent

“We’re never going to be Google.” “Not everyone can look like Apple.” When it comes to hiring to...

5 Best Practices for Producing Effective Employer Branding / R...

Within three years, video will represent 82 percent of all IP traffic. In other words, words alo...

Europe’s Most Attractive Employers Ranking | 2017

European students are looking for great training opportunities and the chance to build their CV ...

What Is Employer Branding?

Why Employer Branding is Important Employer Branding is a long-standing concept that has found...

How to Boost Graduate Employment and Build a Better Workforce

Universum Global and its Partners Release Gen Y Focused Soft Skills Report: Over 1,290 HR Manage...

The connection between the EVP and your Employer Brand

What Makes the EVP So Important to Your Employer Brand? We’ve answered your questions about em...

Universum Debuts New Membership Tier at HR Technology Conferen...

High-level Employer Branding research now accessible to SMEs STOCKHOLM – October 5th, 2017 -- On...

The Secret to Understanding Your Employer Brand’s Target Audience

To be effective in your employer brand communication, you have to understand the audience you ai...

Universum Unveils First Access Social Rankings

Employer Branding leaders release their first Employer Branding Social Media rankings based on d...

Universum Global Unveils Social Media Analytics & Listeni...

Employer branding thought leaders release their latest innovation that allows employers to asce...

How Do the EVPs of the World’s Most Attractive Employers Stack...

Navigating the world of employer branding can be challenging. Attracting top talent and actually...

WMAE: The Trailblazers of Employer Branding

There are always going to be those employers who excel when it comes to attracting the attention...

Develop Your Company's Employer Value Proposition [Printa...

The employer value proposition (EVP) is pivotal to your organization’s ability to attract the ri...

What was the Global Cost of Talent in 2017?

533,351 Business and STEM students from 29 countries provide their salary expectations STEM...

Singapore Government is the Most Attractive Employer for Engin...

It is now common knowledge that when it comes to the “war for talent” engineers and data scienti...

Best Practice Case Study: Siemens’ Development of a New Employ...

Universum and Siemens release comprehensive case study detailing the transformation of the Germ...

Universum and WCN Release New Student Recruiting Trends Report

Engagement & Candidate Experience more essential than ever before for student recruitment Th...

The New Learning Hub for Employer Branding Professionals World...

The Employer Branding Academy was founded with the aim of teaching companies from around the glo...

The World’s Most Attractive Employer Rankings 2017

2017's WMAE results reveal that the majority of talent would prefer to work for medium sized emp...

The Universum Love Manifesto

Universum is a love business. If you believe what we believe we’d love to work with you. We b...

The Rise of the Local Employer Brands: Why Domestic Firms are ...

One of the best things about being involved in Universum (or likely any analyst firm or research...

Universum and DHI release Employer Branding Now 2017

Larger Companies More Likely to Consider Employer Branding a Top Priority in 2017 Universum Glob...

Universum Unveils the Latest US Employer Brand Social Media Ra...

New York – February 8th 2018, Universum has analyzed data from Access Social to derive the list ...

Maintaining a Talent Pipeline Under GDPR

With less than three months left until May 25th, many employers are worried about how GDPR will ...

The Race for the Next Generation of Talent: Generation Z in In...

Generation Z in Indonesia are most likely to select an alternate path to education or to join th...

Your Top Questions About Employer Branding Answered

Employer branding has a lot of different facets, which is perhaps why some HR Professionals are ...

What do Graduates Look for in an Employer?

That amazing time of year is finally upon us - graduation. Every year, hundreds if not thousands...

What is Employer Branding on Social Media?

Using Social Media for Employer Branding The competition for talent intensifies and the ability ...

Universum releases New Case Study "Bold Employer Branding...

  Attracting Tech Talent Featuring RBC How Royal Bank of Canada's employer brand messaging strate...

Culture and Values, Not Salary, Drive Your Employer Brand

What factors cause an employee to recommend their employer to a job-seeker? More often we’re beg...

VR and AR in HR? How Tech Can Transform the Workplace

Bold, decisive moves when it comes to adopting technology — that's what it takes to be successf...

Universum Releases 2017 U.S. Talent Survey Data

Survey results reveal views on career and employer preferences from 81,102 students in the U.S....

7 Unique Campus Recruiting Events That Aren't a Career Fair

Career fairs are the foundation of building a brand on campus. Many companies have clear ideas o...

From Small Business to Global Enterprise, This Year Organizati...

Universum Global releases its annual Employer Branding Now report, a definitive guide to the stat...

How to Measure the External Success of Your Employer Brand to ...

You already know employer branding is a must in today’s competitive market for top talent, but i...

Trend Focus: Moving from Macro to Micro: Where Today’s Student...

In our recent WMAE results, we noticed a very interesting trend and one that is worth noting. Wh...

UK’s Most Attractive Employers of 2018

How can UK companies face the war for STEM talent? Universum launches 2018 UK’s Most Attractive ...

Industry Reputation and Global Spread Defines Future Earnings ...

In our recent World’s Most Attractive Employers (WMAE) report, we unveiled key insights about th...

Employer Branding Nightmares: The Cost of a Bad Reputation

The number of Americans who quit their jobs climbed to one of the highest levels this country ha...

What Draws Candidates to the World's Most Attractive Empl...

When we hear World’s Most Attractive Employers (WMAE), we immediately think of the big names in ...

3 Reasons This Employer Branding Video by Combs Enterprises Cr...

Recently, during a YouTube binge for employer branding video content, I came across a video from ...

3 Quick Tips for Communicating Your Employer Brand Effectively

From attracting new talent to retaining tenured employees, the practice of maintaining a company...

How Companies Use Branding to Attract Top College Talent

“We’re never going to be Google.” “Not everyone can look like Apple.” When it comes to hiring to...

Keeping Generation X, Y and Z From Throwing Away Their Shot at...

One of the strongest songs from the hit musical "Hamilton" is called "My Shot." The song conveys...

10 Things Recent Grads Are Looking For In A Company

Get ready, because 2017 graduates are about to enter the workforce. Is your company prepared to ...

Nordic Rankings 2017

Few Changes in the Top 10 Suggest Firms Must Strive Harder to Attract Nordic Talent Microsoft an...

Universum and Link Humans Release FMCG Industry Report: No Mor...

Innovation as a driver of employer choice differs significantly between countries. For exampl...

Building Leaders for the Next Decade

How to support the workplace goals of Generation X, Y and Z The importance of reaching a lead...

Why Making Strategic Investments in Employer Branding is a Must

Employer branding is everywhere right now, but why is it such a big trend? Why are so many compa...

Universum Has Been Acquired by StepStone

Universum CEO, Petter Nylander Universum, World Leader in Employer Branding Services, has been a...

Employer Branding for Dummies Available Now

Universum and Dummies®, the world’s bestselling reference series and a Wiley brand, have release...

Universum Ranks World’s Most Attractive Employers 2017 Availab...

Stockholm— May 11, 2017 — For the fifth consecutive year Universum will partner with CNNMoney to...

Universum partners with HR Open Source

Stockholm April 25th – Today Universum announced its partnership with HR Open Source (HROS.co), ...

Thinking Outside the Cubicle: How Generations X, Y and Z Belie...

The most successful businesses are the ones that can prepare for how technological shifts will c...

Building a Global Employer Brand

So, you want to build a global employer brand. Well, it’s not as easy as you may think. In order...

Mind the Gap: How Generations View Leadership

There is no universal approach to leadership. The screaming drill sergeant might work with priva...

World’s Most Attractive Employers 2018

US-based Employers More Attractive than Ever Before New York, New York — September 19th, 2018 ...

StepStone, an Axel Springer SE Company, Completes the Acquisit...

Stockholm, May 7th, 2018. The e-recruitment firm StepStone, an Axel Springer SE company, has com...

The Gig Economy – How it Affects and Changes the Talent Landscape

What is the Gig economy? The Gig Economy is a far broader concept than most people realize. It e...

Four Recommendations for Attracting Business & STEM Talen...

As with all industries, FMCG has to adapt to the demands of millennial talent. Flexible working,...

A Brave New Workplace with Gen X, Y and Z

Universum Releases New Generations Series in Collaboration with INSEAD Emerging Markets Institut...

5 Best Practices for Producing Effective Employer Branding / R...

Within three years, video will represent 82 percent of all IP traffic. In other words, words alo...

Making the Workplace Work for Gens X, Y and Z

All three generations share an increasing enthusiasm for entrepreneurship, but differ globally i...

How to Attract the Best Talent During Career Fair Season

At Universum, we want to share some vital information for campus recruitment Campus recruitmen...

5 Ways in Which Data Driven Campus Recruiting is Key

The importance of data analytics in campus recruitment In a world in which companies are conti...

State of (un)readiness: Your Employees Expect Things You’re Li...

Universum releases new eBook focusing on how Gen X, Y and Z believe the workplace should functio...

4 Research Backed Recommendations for Steering a Multigenerati...

Are younger generations truly so different? Or is it possible that as they age and gain experien...

World’s Most Attractive Employers – A Decade of Trends

WMAE | Long and short-term trends On September 19th, Universum Global released its 10th annu...

Canada’s Most Attractive Employers 2018

Press Release: Canada's Most Attractive Employers 2018 Banking industry on a rise for Business...

Research Confirms Millennials Are Misunderstood

Millennials value personal development and work-life balance over money and status. However, the...

Spain Joins the Global Employer Branding and University Reputa...

Universum CEO, Petter Nylander Universum attends University Employability Conference as a panel...

Universities and Colleges: Are You Familiar With Universum?

Something tells me this is about to change. For the past 20 years, we've been working really ...

How Do You Attract US and UK Business Talent?

To mark the release of our "Must Know-Know Student Recruiting Trends for 2018" eBook collabor...

Canadian Companies Awarded as Top Employers

Toronto, Canada, Nov 6th, 2018. - Today Universum held the Canadian Universum Awards even...

Celebrating 10 Years of the World’s Most Attractive Empl...

Universum MD for Nordics and Employer Branding Academy CEO, Claes Peyron Universum Hosts Gala D...

Nordic Ranking 2018: Nordic Talent is Becoming More Diverse

PwC is the most attractive employer among business students, while Microsoft retains its to...

Which are the Employers That the LGBTQ Community Want to Work ...

As part of Universum’s insights, we gathered that among 62 thousand undergraduates surveyed thi...