Recording and production costs have dropped to the point where just about every company can now afford to develop video content to attract candidates and validate interest. A single video won’t make a noticeable difference. But an integrated video strategy, where video enhances and provides proof points for your EVP, will.
Video content has become a powerful and practical way to turn your EVP from “words on a slide” into something more meaningful. With each passing year more and more video content is being created to support recruitment and to strengthen Employer Branding efforts.
But does the world really need see another talking head shot of a CEO or another glamour shot of an office building? Now that you can involve video, what kind of video should you create to help you stand out and differentiate your brand?
Video is a content channel like any other, which means you need a video strategy before you record anything. You need to understand what story you need to tell, who the video should speak to, and how to ensure it gets seen by that target audience.
Through our latest eBook you’ll discover:
>> A new way to define your target audience
>> The types of video you can use to make your Employer Brand stand out
>> How select a message that will resonate with your target audience
>> Where to place your video so it’s seen by the right talent
Building video turns your EVP concept into something tangible and real, something candidates can see with their own eyes. It activates the brand and gives it life. So, if you’re ready to maximizes your investment in your employer brand, it’s time to get serious about video.