
World’s Most Attractive Employers: Top Trends and Aspirations
We asked these groups of future talent to provide insights into the company characteristics they find most attractive in a potential employer, as well as who they perceive to be their ideal employer. Our 2023 report provides insights on the latest Employer Branding strategies that are currently resonating with the upcoming workforces and includes preferences and comparisons from talent across the globe.
This year’s report includes:
- Key Findings
- World’s Most Attractive Employers: Rankings
- Study Details and Breakdowns by Field of Study and Gender
- Compensation and Flexible Work: Still Top Priorities?
- Preferences by Gender: Does This Widen Inequalities?
- Ideal World vs. Real World: Where Tradeoffs Are Made
- And Much More!

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Talent Insights
Do you wish to better understand your brand image, audience and competitors?
Every year Universum surveys over 1 million students and professionals worldwide to identify the brand image status of the most attractive employers. Our Analytics solutions give you the insights you need to win the war for talent.