Main Rankings

  • Survey specifics
  • participants: 51 387 students

  • universities: 103

  • employer evaluations: 97 977

  • field period: Oct 2013 to Jan 2014

  • Results in other fields of study

China Top 100 Ideal Employers 2014

The results of the Chinese Student Survey reveal how students perceive employers. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, and as a control instrument for measuring employer appeal over specific target groups.

Universum’s research covered 50,000 Chinese students on where they want to work after graduation. Ankita Modi, Universum’s employer branding advisor, talks to WSJ’s Deborah Kan on why Chinese graduates are now leaning more towards domestic startup companies.

News release

Post-90s talent fall back on salary and benefits with concerns over a slowing Chinese economy

Latest country-wide survey also reveals a fall in overall salary expectations for the first time since 2010

SHANGHAI, April 4th 2014 – Universum announced the latest findings from its China Top 100 Ideal Employers 2014 student survey during an awards ceremony and press conference held at Renaissance Shanghai Zhongshan Park Hotel yesterday. This year’s study revealed huge concerns future talent in the country have over their career prospects upon graduation, due to emerging signs of a slowing economy. Read more »

Top Findings from Universum Reseach in China

Look at the infographic below that highlights some of the key findings from Universum Talent research.


Rank Employer Trend (2013)