Swedish
French
GermanEmployer Attractiveness
Universum specializes in assessing talent preferences for employers, generating prestigious rankings of the most attractive employers, segmented by fields of study and demographics.
China Merchants Bank Attractiveness
I work here!1. Select Country
2. Select Segment
Use Universum in your marketing!
This employer has earned one or several of our blockchain-secured certifications. Get in touch and we can send over your free badge to use in your recruitment marketing.
To amplify your success, we recommend our Congratulations Ads that celebrates your Attractive Employer Ranking on social media.
Nobody knows talent like we do
Are you an HR professional at this employer? Would you like to know how different talent groups perceive this employer?
We have insights relating to how talent perceive hundreds of employers in many countries. You could get access to insights specific to this employer to help you improve your employer brand strategies.
Get in touch with us to request a free trial of our customer insights platform and unlock the power of talent insights!
What are Universum's Most Attractive Employer Rankings?
Universum publishes the Most Attractive Employer Rankings every year in more than 20 countries where we run our global talent survey, CareerTest by Universum. These rankings are a reflection of talent's overall opinion of employers in their countries, and serve as a benchmark to gauge the health of local employer brands.
We publish separate employer rankings based on the preferences of different talent groups based on their main field of study, namely business, engineering, IT, natural sciences, law and humanities.
Universum's ranking methodology prioritizes statistical validity, relevance, and independence—ranking employers on genuine market engagement and brand perceptions by talent, not just size. Our commitment to integrity upholds the survey's credibility, making our rankings a trusted benchmark for employers and professionals.
Learn more about our ranking qualification process and methodology
