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GermanWorld’s Most Attractive Employers - Latest Edition
What are students really looking for as they enter the workforce? Universum’s most recent global study reveals key trends, preferences, and career expectations that will shape recruitment and employer branding in 2025.
Discover what future talent values most—and how top employers stand out.
Universum’s most recent global study reveals key trends, preferences, and career expectations that will shape recruitment and employer branding in 2025.
📘 Our 16th annual World’s Most Attractive Employers (WMAE) report is based on insights from over 144,000 business, engineering, and IT students across the 9 largest economies. From ideal employers to evolving work values, this data helps you decode what tomorrow’s top talent wants today.
Why it matters:
To stay competitive in a rapidly shifting talent landscape, companies need to understand what motivates the next generation. Whether you're defining your EVP, refining your hiring strategy, or just want to benchmark against the best, this report delivers data you can act on.
What you’ll find in the latest edition
Key findings from Universum’s latest global research
Insights for navigating talent trends in 2025
Career profiles and methodology breakdown
Full WMAE rankings by field and geography
Actionable tips for employer branding teams
…and much more!
Download the eBook to explore the newest data and insights—so you can shape your strategy for the year ahead.
Where are the World's Most Attractive Employers located?
From tech giants to consulting powerhouses, the map of talent preferences tells a powerful story.
Watch the video and explore regional breakdowns to understand how student perceptions shift across borders.
Why follow the WMAE?
Tracking the world’s most attractive employers isn’t just about reputation—it's about understanding the values and expectations of emerging talent. With Universum’s data, you can:
Benchmark your brand against global leaders
Identify shifts in student priorities
Adjust your messaging and employer value proposition
Stay relevant in a fast-evolving talent market
