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The Workforce of Tomorrow – Webinar

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The Workforce of Tomorrow

Register to watch the webinar on demand!

Watch Universum’s exclusive webinar to discover the top trends set to shape the global workforce by 2030.

Universum | Webinar: The Workforce of Tomorrow

Hosted by:

Claes Peyron

VP Business Development, Universum

Kortney Kutsop

CSO, Universum

The Workforce of Tomorrow Webinar

Download the eBook

What do students seek when entering the workforce? Universum's research reveals top trends and aspirations of university graduates.

eBook | World's Most Attractive Employers 2024

Webinar featuring highlights and findings of 2024's World’s Most Attractive Employers report and rankings.   

Webinar | World's Most Attractive Employers 2024

Research Highlights Gen Z’s Evolving Career Preferences Amid Economic Uncertainty.

Press release | World's Most Attractive Employers 2024

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The Workforce of Tomorrow: Trends that will shape employment by 2030 

Prepare for the future of work with Universum’s eBook: The Workforce of Tomorrow: Trends that will shape employment by 2030.

Universum | eBook: The Workforce of Tomorrow

What will the workforce look like in 2030? 
Get actionable strategies, key insights, and more from Universum’s latest research.

Explore how talent perceive your Employer Brand and unlock valuable insights from the world’s largest talent survey to elevate your strategy.

Talent Insights Explorer

Boost your talent strategy and make smarter decisions with findings from the world’s longest running talent research.

Employer Brand Insights

Universum’s Employer Branding Success Cycle: Your Blueprint for Employer Brand Mastery 

Universum's EB Success Cycle

Universum Introduces Enhanced Talent Insights for 2025

Universum’s 2025 Talent Survey introduces a refined attribute framework, expanded brand image data, and an advanced digital delivery platform to provide sharper insights and greater flexibility for employer branding. These updates, tailored to address today’s global talent challenges, reflect our commitment to supporting businesses in attracting and engaging top talent effectively.

Universum’s 2025 Talent Survey introduces a refined attribute framework, expanded brand image data, and an advanced digital delivery platform to provide more insights and greater flexibility for your employer branding strategies. These updates, tailored to address today’s global talent challenges, reflect our commitment to supporting businesses in attracting and engaging talent effectively.

Explore talent preferences and perceptions with Universum’s eBook: Bridging the Perception Gap. Learn actionable strategies to attract and retain top talent.

Bridging The Perception Gap

Prepare for the future of work with Universum’s eBook: The Workforce of Tomorrow: Trends that will shape employment by 2030 

Discover the key aspirations and priorities of Gen Z in Universum’s eBook: World’s Most Attractive Employers 2024. 

World's Most Attractive Employers 2024

Download Our eBooks

Elevating Employee Wellbeing – Strategies, Challenges, and ROI

Discover why employee wellbeing is crucial for workplace success. Learn about actionable strategies, common challenges, and the ROI of wellbeing programs based on Universum's latest research.

Employee Wellbeing: Strategies, Challenges, and the ROI for Workplace Success

Employee wellbeing is more than a buzzword; it’s a business imperative. Universum's Talent Preferences 2024 eBook highlights that 30% of students globally rank flexible working conditions as a top priority, while 21% value mental health support​. These trends emphasize how critical wellbeing is to attracting, retaining, and engaging talent in a competitive market.

This article unpacks actionable strategies, common challenges, and how wellbeing initiatives reshape company culture while yielding measurable business results.

Employer Branding Trends for 2025: Insights and Strategies

Discover the top employer branding trends for 2025, from AI-driven recruitment to DEI, flexibility, and sustainability. Get actionable strategies with insights from Universum’s eBooks: Bridging the Perception Gap and The Workforce of Tomorrow.

Employer Branding Trends for 2025: Insights from Universum’s Research

As 2025 approaches, organizations face an increasingly dynamic talent market shaped by economic fluctuations, technological advancements, and evolving employee priorities. Understanding and aligning with these trends is critical for employers aiming to attract and retain top talent. Drawing on insights from Universum’s eBooks, Bridging the Perception Gap​ and The Workforce of Tomorrow​, this article explores the key trends shaping employer branding in 2025 and provides actionable strategies to stay ahead.

How to Improve Employer Branding: Quick Wins + Long-Term Strategies for Success

Learn actionable strategies to improve your employer branding in 2024. Discover quick wins and long-term approaches, backed by Universum’s data and real-world case studies, to attract and retain top talent.

How to Improve Employer Branding: Strategies for 2025 Success

Employer branding isn’t just about attracting talent—it’s a strategic tool to reduce recruitment costs, retain top employees, and enhance your company’s reputation. According to Universum’s Talent Preferences eBook 2024 – Bridging the Perception Gaps, 86% of young professionals consider employer branding a critical factor in their job search. Organizations with strong employer brands experience 50% lower cost-per-hire and 28% lower turnover rates​​.

This guide provides actionable strategies and real-world examples based on Universum’s research and case studies. Whether you’re looking for quick wins or planning for sustainable growth, these insights will help you refine your employer brand for long-term success.

Employer Branding on LinkedIn: Your Guide to Attracting Top Talent

Boost your employer branding on LinkedIn with actionable strategies to showcase company culture, engage employees, and attract top talent. Learn how to use storytelling, multimedia, and LinkedIn tools effectively.

Employer Branding on LinkedIn: Strategies to Attract Top Talent in 2025

LinkedIn has become the ultimate platform for employer branding. With over 930 million users worldwide, it’s the go-to space for companies to showcase their culture, values, and opportunities to prospective talent. But how can you stand out in this bustling professional arena?

This guide provides actionable strategies to elevate your employer branding on LinkedIn, focusing on storytelling, multimedia, and employee engagement.

Employer Branding Examples: Insights, Content, and Pitfalls

Discover employer branding strategy examples from SEB, Unilever, Trafikverket, and more. Learn from real-world case studies and avoid common pitfalls in employer branding.


Employer Branding Strategy Examples: Insights, Content, and Pitfalls

Employer branding is the foundation of any talent attraction and retention strategy. By aligning company culture, values, and communication, businesses create a compelling case for why top talent should join and stay with them. But building an impactful employer brand requires strategy, creativity, and attention to detail. In this guide, we’ll cover: examples of successful employer branding strategies, types of content that drive engagement, and common pitfalls to avoid in employer branding.

HR Digital Transformation: The Role of HR in Shaping the Future of Work

Discover the importance of HR digital transformation, its benefits, and the critical role HR plays in driving organizational change. Learn the stages, technologies, and strategies shaping the future of HR.


HR Digital Transformation: Importance, Benefits, and HR's Strategic Role

Digital transformation has become a critical priority for organizations looking to stay competitive. While much of the focus is on adopting the latest technologies, true transformation lies in aligning these tools with the needs of employees and organizational goals. This is where HR steps in, serving as the strategic partner that bridges the gap between innovation and the workforce.

In this article, we’ll explore the importance of HR digital transformation, the key stages involved, the role HR plays as a driver of change, and the technologies and benefits that are shaping the future of Human Resources.

How Employer Branding Software Can Transform Your Talent Strategy

Discover how employer branding software like Universum’s Insights Platform empowers you with  insights to refine your EVP, benchmark competitors, and attract top talent globally.

Why Employer Branding Software is the Key to Building a Winning Talent Strategy

Organizations need more than creativity to stand out—they need data-driven strategies and actionable insights. Candidates aren’t just looking for jobs; they seek alignment with an organization’s values, purpose, and opportunities.

The Universum Employer Brand and Talent Insights products empower organizations to build authentic employer brands by leveraging rich data, benchmarking capabilities, and actionable recommendations. Whether refining your EVP or tracking your brand perception, Universum provides the foundation for a winning talent strategy—all delivered through the Universum Insights Platform.

Employer Branding Software

Explore Universum’s solutions to help you craft a powerful, authentic brand on social media.

Ready to take your employer branding to the next level?

Top Social Media Employer Branding Examples

Social media has become a powerful tool for employer branding, helping organizations connect authentically with talent. This article highlights some of the most effective social media employer branding examples to inspire your strategy. By examining these examples, you’ll learn actionable insights to make your campaigns stand out.

Social media has become a cornerstone for Employer Branding strategies. Platforms like Instagram, LinkedIn, TikTok, YouTube, Facebook, and X give companies a unique opportunity to showcase their culture, engage with potential candidates, and build authentic connections with their audience.

But standing out on social media isn’t just about being present—it’s about creating meaningful content that resonates with talent and reflects your brand values. That’s why we’ve compiled a list of standout Employer Branding examples from companies that have mastered the art of leveraging social media to attract and retain talent.

Digital Employer Branding: Strategies to Thrive in the Reputation Economy

Discover how digital employer branding and reputation management can attract top talent. Learn strategies to enhance inclusivity, optimize online presence, and foster workplace trust.

Organizations are judged not just by the services they offer but by their reputation as employers. Digital employer branding is the key to showcasing your organization's values and workplace experience through online platforms, helping businesses attract top talent and outpace competitors. Combined with the influence of the reputation economy—where trust and perception are as valuable as financial metrics—it's clear that employer branding strategies must adapt to thrive in this new age.

In this article, we explore how to excel in the reputation economy and embrace digital transformation to foster inclusivity, backed by actionable strategies and real-world case studies.

Top Employer Branding Mistakes and How to Avoid Them

Discover the top employer branding mistakes, their consequences, and how to fix them. Learn actionable tips to enhance your employer brand and attract top talent.

9 Common Employer Branding Mistakes and How to Avoid Them

Employer branding is a vital strategy for organizations looking to attract and retain top talent. However, many companies make critical mistakes that weaken their brand’s reputation, reduce hiring efficiency, and impact their bottom line. In this article, we’ll explore the top employer branding mistakes, their consequences, and how to avoid them. Whether it's neglecting transparency, ignoring employee advocacy, or underestimating online presence, we’ve got actionable solutions to help you enhance your employer brand.

What Is Recruitment Marketing and Why Does It Matter?

Discover what recruitment marketing is and how it differs from traditional recruiting. Learn strategies to attract top talent, explore career paths, and boost hiring ROI. Contact Universum for expert solutions.

Recruitment Marketing: Definition, Strategies, and Career Insights

Recruitment marketing is the strategic application of marketing principles to the recruitment process. It involves promoting your employer brand to attract, engage, and nurture top talent. By focusing on creating meaningful touchpoints throughout the hiring journey, organizations can stand out in today’s hyper-competitive talent market.

What is Recruitment Marketing and Why Does It Matter

Universum offers tools and insights to help you build a standout reputation, attract top-tier candidates, and elevate recruitment success.


Ready to enhance your employer branding? 

Employer Branding in Recruitment: Your Complete Guide

Discover how employer branding can transform your recruitment strategy. Learn actionable tips to attract top talent, improve retention, and reduce hiring costs in 2025.

Employer Branding in Recruitment: Strategies to Attract Top Talent

A strong employer brand is no longer optional—it’s essential. Your employer brand defines how candidates perceive your organization as a workplace. It directly impacts whether they choose to apply, how engaged they are during the hiring process, and ultimately, their decision to join your team.

Employer branding is not just about aesthetics or a catchy tagline. It’s a strategic tool that influences recruitment outcomes, from attracting candidates to reducing hiring costs and streamlining the hiring process.

In this guide, you’ll learn how employer branding affects recruitment success, practical steps to strengthen your strategy, and a real-world example of a company excelling in this area. Let’s dive in.

Bringing your employer brand to life through video can seem like a big task, but we're here to help in your success! Reach out today to learn how we can work together.

Ready to activate your employer brand through video and other social media?

How to Create Employer Branding Videos: A Step-by-Step Guide for Success

Two Colleagues Gather Around A Computer 

Learn how to create impactful employer branding videos with this comprehensive step-by-step guide. Discover best practices, production tips, and platform optimization strategies to attract top talent.

Learn how to create authentic employer branding videos that attract top talent. This step-by-step guide covers everything from defining objectives and tailoring content to production tips and platform optimization. Discover best practices, video formats, and strategies to craft engaging content that showcases your company culture and inspires candidates to join your team.

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How Candidate Experience Shapes Employer Branding:  From First Contact to Final Offer

A close-up of a young woman with light brown hair and freckles, smiling softly, with a blurred outdoor background and graphic elements featuring a blue semi-circle and an orange curve.

Discover how your candidate experience shapes your employer brand. Learn to create smooth, transparent, and respectful hiring processes that reflect your company’s values, boost your reputation, and leave a lasting positive impression.

Your candidate experience is a key piece of your employer brand. From the moment a potential hire reads your job ad to their last interaction with your team, every touchpoint tells a story about your company’s values, culture, and commitment to its people. 

Candidates now expect smooth, transparent, and respectful hiring processes—and they share their experiences with others, impacting your company’s reputation for better or worse. Here’s how to create a seamless, positive candidate experience that improves your employer brand.

"At the core of the Employer Branding Success cycle is our deep understanding of talent, gathered through years of conducting the world’s largest talent survey. Each phase in our cycle – Employer Brand & Talent Insights, Employer Value Proposition, Employer Brand Concepts & Content, and Employer Brand & Recruitment Marketing Campaigns – is interconnected, ensuring that your strategy is both cohesive and effective."

Yusuf Azoz

Employer Branding Strategy Template: Build a Winning Employer Brand

Create a strong employer brand with our step-by-step employer branding strategy template. Download Universum’s Employer Branding Success Cycle Snapshot and get expert guidance to attract and retain top talent.

Crafting a strong employer branding strategy can be overwhelming without a clear roadmap. An employer branding strategy template offers structure, direction, and actionable steps to help your organization attract, engage, and retain top talent. Universum’s Employer Branding Success Cycle serves as a proven framework, guiding you through every stage of creating an impactful employer branding strategy.

This guide breaks down each phase of the Success Cycle and provides actionable steps to implement and optimize your strategy.

Make smarter talent decisions with Universum Employer Brand Insights

Ready to boost recruitment and retention?

Start your 14-day free trial by first giving us a few details!

Dive into your Employer Brand image now!

Employer Branding Benefits: Lowering Costs, Boosting Retention, Enhancing Performance

Explore employer branding benefits: reduce recruitment costs, improve retention, hire faster, and boost overall company performance. Schedule a call today!

In a world where job stability feels like a moving target, your employer brand can be the anchor that draws in top talent and strengthens your team from the inside out. It’s more than just a hiring tool—it’s the heartbeat of your company’s culture and values, broadcasting who you are to potential candidates and reassuring your current employees of their place in the bigger picture.



Employer Branding Benefits: Lower Costs, Boost Retention, Enhance Performance

Infographic titled 'The Most Popular Channels Talent Uses to Learn About Employers,' ranking the top five channels: 1) Social Media (65%), 2) Online Job Boards (59%), 3) Employers' Career Websites (54%), 4) Career Fairs (52%), and 5) Career Guidance Websites (49%).

Employer Branding on Social Media: Tips and Benefits

A young person holding a smartphone and looking off into the distance, standing outdoors near modern office buildings and greenery.

Learn how to build a strong employer brand on social media. Discover essential tips, benefits, and key platforms to attract talent and showcase your company culture effectively.

Employer Branding on Social Media: Tips and Benefits.

A strong employer brand has become a distinctive advantage in today’s competitive talent market. It’s no longer enough to post job openings and wait for the right candidates to apply. You need to actively showcase your company culture, values, and employee experiences to attract the right talent. And one of the most powerful tools for doing this is social media. 

Employer Branding and Talent Acquisition: A Strategic Approach to Attracting Top Talent

Discover how employer branding enhances talent acquisition. Learn actionable strategies to attract and retain top talent while aligning your recruitment efforts with your company’s values.

Employer Branding and Talent Acquisition: Your Guide to Attracting Top Talent

The key to attracting and retaining the best talent lies in how you position your organization. It’s no longer enough to offer competitive salaries and benefits—employees and candidates are looking for alignment with a company’s values, culture, and purpose. This is where employer branding plays a crucial role in shaping your talent acquisition strategy.

This article explores the synergy between employer branding and talent acquisition, provides actionable insights for enhancing your approach, and highlights best practices for building a compelling employer brand.

A circular infographic titled 'We Know Talent,' detailing four areas: Employer Brand & Talent Insights, Employer Value Proposition, Employer Brand Concepts & Content, and Employer Brand & Recruitment Marketing Campaigns, with descriptive text explaining strategies for incremental progress, data-driven decision-making, intentional content creation, and talent engagement.

A collage of Mondelez International employer branding materials. Includes a man playfully holding Oreo cookies over his eyes with the tagline 'Make it Your Own,' an Instagram post showcasing sustainability efforts, and a banner with the text 'Make It Matter: Create a Sustainable Future.' Mondelez branding and product logos like Oreo, Milka, and Trident are visible

Frequently Asked Questions

What are internal communication tools, and how do they support employer branding?

How can employer branding help grow your overall brand?

How can we understand what drives talent to consider our organization?

What KPIs should we track to measure employer branding success?

Employer Branding Tools: A Step-by-Step Guide to Building Your Brand 

A group of three men in a library setting laughing and collaborating around a laptop, with bookshelves in the background.

Discover essential employer branding tools to attract and retain top talent with our comprehensive 6-step guide. Learn actionable strategies and how Universum's expertise can elevate your brand.

Employer Branding Tools: A 6-Step Guide to Building a Powerful Brand

Attracting talent requires more than a good benefits package or a competitive salary. It’s about crafting an employer brand that resonates deeply with current employees and prospective candidates. A powerful employer brand communicates your unique culture, values, and the work experience that sets you apart. To build this brand effectively, you need the right tools—resources and strategies designed to shape, enhance, and communicate your brand message. 

Employer branding tools

A circular infographic titled 'We Know Talent,' featuring four areas: Employer Brand & Talent Insights, Employer Value Proposition, Employer Brand Concepts & Content, and Employer Brand & Recruitment Marketing Campaigns, with supporting text describing incremental progress, data-driven strategies, intentional content creation, and maximizing talent engagement.

No matter where you are in your Employer Branding journey – Universum is here to support you. 

Employer Brand & Talent Insights 

Employer Value Proposition (EVP) 

Employer Brand Concepts & Content 

Employer Brand & Recruitment Marketing Campaigns 

"Your employer brand is not just a reflection of your organization – it's the cornerstone of your ability to attract, engage, and retain the right talent. Universum’s Employer Branding Success Cycle offers a robust, data-driven approach that covers every aspect of Employer Branding. From gathering the deepest insights into what talent truly wants, crafting a compelling Employer Value Proposition, and building innovative recruitment campaigns, our comprehensive framework ensures you’re not just keeping up with the competition – you’re leading the way."

Looking for an easy-to-share resource? Download a shareable snapshot of Employer Branding Success Cycle below. 


Shareable Snapshot of our Employer Branding Success Cycle

Download an Overview of the Employer Branding Success Cycle

Did You Know We Also Offer a Employer Branding Course? 🎓

Our Employer Branding Success Cycle

A circular infographic titled 'We Know Talent' showcasing four key areas: Employer Brand & Talent Insights, Employer Value Proposition, Employer Brand Concepts & Content, and Employer Brand & Recruitment Marketing Campaigns, each represented in interconnected circles.

Explore Universum's Employer Branding Success Cycle for attracting, engaging, and retaining talent. Gain insights, build a strong EVP, and drive recruitment success.


Universum’s Employer Branding Success Cycle

Having a strong employer brand isn’t just a nice-to-have – it’s a business necessity. At Universum, we understand this better than anyone. 

Employer Branding Success Cycle

Employer Branding Resources

Resource Library

Discover how to attract top talent in today's competitive job market. Learn actionable strategies, explore examples, and access best practices to elevate your employer branding.

Employer Branding Guide

What is employer branding, and why is it so important? Learn about building and maintaining a compelling employer brand that sets your organization apart.

Employer Branding Definition

The Employer Value Proposition (EVP) defines your brand’s strategic direction. It reflects your company’s values, market needs, and helps align internal culture with external expectations.

EVP (Employer Value Proposition)

Access Universum's comprehensive resource hub for the latest in employer branding. Dive into webinars, blogs, and eBooks filled with expert knowledge and actionable insights.