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Brand Strategy

Employer Branding

Press Release

News

Talent Insights

Sveriges Mest Attraktiva Arbetsgivare 2024 – Webinar

Global Modal Config

The Workforce of Tomorrow

Join Universum’s exclusive webinar to discover the top trends set to shape the global workforce by 2030.

Universum | Webinar: The Workforce of Tomorrow

Hosted by:

Claes Peyron

VP Business Development, Universum

Kortney Kutsop

CSO, Universum

The Workforce of Tomorrow Webinar

Explore Universum’s solutions to help you craft a powerful, authentic brand on social media.

Ready to take your employer branding to the next level?

Employer Branding on Social Media: Tips, Benefits, and Real-World Examples for Success

Learn how to build a strong employer brand on social media. Discover essential tips, key platforms, and real-world examples to attract talent and showcase your company culture effectively.

A strong employer brand has become a distinctive advantage in today’s competitive talent market. It’s no longer enough to post job openings and wait for the right candidates to apply. You need to actively showcase your company culture, values, and employee experiences to attract the right talent. And one of the most powerful tools for doing this is social media. 

Employer Branding on Social Media: Tips, Benefits, and Real-World Examples for Success 

Frequently Asked Questions

What are internal communication tools, and how do they support employer branding?

How can employer branding help grow your overall brand?

How can we understand what drives talent to consider our organization?

What KPIs should we track to measure employer branding success?

Employer Branding Tools: A Step-by-Step Guide to Building Your Brand 

Discover essential employer branding tools to attract and retain top talent with our comprehensive 6-step guide. Learn actionable strategies and how Universum's expertise can elevate your brand.

Employer Branding Tools: A 6-Step Guide to Building a Powerful Brand

Attracting top talent requires more than a good benefits package or a competitive salary. It’s about crafting an employer brand that resonates deeply with current employees and prospective candidates. A powerful employer brand communicates your unique culture, values, and the work experience that sets you apart. To build this brand effectively, you need the right tools—resources and strategies designed to shape, enhance, and communicate your brand message. 

Employer branding tools

Frequently Asked Questions (FAQ)

What are employer branding videos?

What is the difference between an employer branding video and a recruitment video?

Why are employer branding videos important?

What types of content work best in an employer branding video?

How can companies measure the success of their employer branding videos?

Employer Branding Videos: How to Create Them and Best Examples

Two Colleagues Gather Around A Computer 

Attract top talent with employer branding videos that showcase your culture, values, and mission. Offer candidates an authentic view of your workplace and engage them on a deeper level.

Creating Inspiring Employer Branding Videos: Tips and Examples

Attracting top talent requires more than a well-written job post. Job seekers want to connect with your company on a deeper level—they want to know what it’s really like to work for you. One of the most effective ways to showcase your company culture and values is through employer branding videos. These videos give potential candidates a real, authentic look at your workplace, your people, and your mission.

But why are employer branding videos so powerful? And how can you create one that makes your company stand out?

Download the eBook

What do students seek when entering the workforce? Universum's research reveals top trends and aspirations of university graduates.

eBook | World's Most Attractive Employers 2024

Webinar featuring highlights and findings of 2024's World’s Most Attractive Employers report and rankings.   

Webinar | World's Most Attractive Employers 2024

Research Highlights Gen Z’s Evolving Career Preferences Amid Economic Uncertainty.

Press release | World's Most Attractive Employers 2024

Download eBook

The Workforce of Tomorrow: Trends that will shape employment by 2030 

Prepare for the future of work with Universum’s eBook: The Workforce of Tomorrow: Trends that will shape employment by 2030.

Universum | eBook: The Workforce of Tomorrow

What will the workforce look like in 2030? 
Get actionable strategies, key insights, and more from Universum’s latest research.

 What are the 4 P's of Employer Branding and how does Universum help?

What is an EVP, and how does Universum help in crafting it?

How can Universum help improve employee retention through employer branding?

The 4 P's of Employer Branding: A Strategic Framework for Success

Learn how the 4 P’s of employer branding—People, Purpose, Place, and Product—can enhance your HR strategy. See real case studies from Accelleron, SEB, and Mondelēz.

The 4 P's of Employer Branding: A Guide to Attract Top Talent

Creating a compelling employer brand is no longer optional; it’s essential for attracting and retaining top talent in today’s competitive job market. The 4 P's of Employer Branding—People, Purpose, Place, and Product—provide a structured framework for developing a strong, authentic employer brand. By focusing on these pillars, companies can create a brand that resonates with both current employees and potential candidates. Each of these elements plays a crucial role in shaping how your organization is perceived, internally and externally. Throughout this guide, real-world case studies will demonstrate how leading companies have successfully implemented these strategies to enhance their employer brand.

Uncover groundbreaking insights on career aspirations and the evolving workplace. Universum’s Professional Survey goes beyond the surface, offering a deep dive into wage disparities, gender perspectives, and the secrets of the most attractive workplaces.


Discover the Future of Workplaces

About Universum

German Young Professional Rankings 2024: Rheinmetall Among the Top 10 Most Attractive Employers for the First Time 

Universum has officially released the results of its 2024 Most Attractive Employers survey for professionals in Germany, providing key insights into the companies and sectors that are capturing the attention of the nation's young professionals across various disciplines.  
 


German Young Professional Rankings 2024

Sweden's Most Attractive Employers 2024 | Young Professionals

Discover the top trends and insights from the 2024 Universum Talent Survey in Sweden.

Sveriges Mest Attraktiva Arbetsgivare

Germany's Most Attractive Employers 2024 | Young Professionals

Discover the top trends and insights from the 2024 Universum Talent Survey in Germany.

German Young Professionals - Most Attractive Employers 2024

Learn more about the services we provide employers to get ahead in their Employer Branding game. Don't wai, future-proof your employer brand today!

How can we work together?

What is Employer Branding?

What is an EVP?

What is Talent Research?

Learn more about the services we provide employers to get ahead in their Employer Branding game. Don't wait, future-proof your employer brand today!

Navigating a New Generation: How Employers in Sweden Can Win Over the Young Professional Talent Pool 

Sweden's Professionals Survey 2024 highlights priorities of Sweden’s emerging workforce. 

Learn more about the services we provide employers to get ahead in their Employer Branding game.

France's Most Attractive Employers | Non-Academics Deep Dive Webinar 2024

Discover the top trends and insights from the 2024 Universum Talent Survey in France.
Watch our webinar recording to find out more about some of our findings and recommendations.

Découvrez les derniers résultats de notre enquête Carrière 2024 pour les profils Bac+2/3 et les noms des employeurs qui les attirent le plus cette année.

Universum Awards dédiés aux profils bac+2/3

France's Most Attractive Employers | Non-Academics

See the complete ranking and gain a deeper understanding of what makes a company attractive to young professionals.

Download the full report

What sets the top companies apart in the race for talent? Discover the key traits and strategies that make them irresistible to future talent in Universum’s 2024 World’s Most Attractive Employers eBook.

Dive Deeper into the findings with the World's Most Attractive Employers 2024 eBook!

Sweden's Most Attractive Employers 2024

Universum, the global leader in Employer Branding, has released its highly anticipated 2024 World’s Most Attractive Employers (WMAE) rankings, based on a survey of over 144,000 university students worldwide. The study captures the aspirations and priorities of Gen Z as they prepare to enter the workforce, highlighting key shifts driven by economic instability, the rise of generative AI, and evolving work styles. 

Sweden’s Most Attractive Employers 2024

Universum's Career Survey: Economic Uncertainty Affects Career Choices of Swedish Talent

Sveriges mest attraktiva arbetsgivare professionals 2024

 Employer Branding NOW 2024 Webinar

Employer Branding NOW 2024 eBook

Cracking the Critical Talent Crisis

Download eBook here!

World's Most Attractive Employers 2024

Universum, the global leader in Employer Branding, has released its highly anticipated 2024 World’s Most Attractive Employers (WMAE) rankings, based on a survey of over 144,000 university students of some of the biggest economies in the world (Brazil, Canada, China, Germany, France, Italy, India, United Kingdom and United States). The study captures the aspirations and priorities of Gen Z as they prepare to enter the workforce, highlighting key shifts driven by economic instability, the rise of generative AI, and evolving work styles.  

Webinar hosts:

VP Business Development

VP of Sales

Richard Mosley

Senior Advisor

Our 2024 report provides insights on the latest Employer Branding strategies that are currently resonating with the upcoming workforces and includes preferences and comparisons from talent across the globe. 

World's Most Attractive Employers 2024 eBook

World's Most Attractive Employers 2024 - Webinar

WMAE 2024 - Deep Dive | Universum

Welcome to the WMAE 2024 webinar where you will find the highlights and findings of this year’s World’s Most Attractive Employers 2024 report and rankings.    



Universum WMAE 2024 Webinar

WMAE 2024 - Webinar

World’s Most Attractive Employers 2024

Universum's 2024 World’s Most Attractive Employers rankings reveal Gen Z’s priorities as they enter the workforce, highlighting shifts from economic changes and AI.

Research Highlights Gen Z’s Evolving Career Preferences Amid Economic Uncertainty 

"At the core of the Employer Branding Success cycle is our deep understanding of talent, gathered through years of conducting the world’s largest talent survey. Each phase in our cycle – Employer Brand & Talent Insights, Employer Value Proposition, Employer Brand Concepts & Content, and Employer Brand & Recruitment Marketing Campaigns – is interconnected, ensuring that your strategy is both cohesive and effective."

Yusuf Azoz

No matter where you are in your Employer Branding journey – Universum is here to support you. 

Employer Brand & Talent Insights 

Employer Value Proposition (EVP) 

Employer Brand Concepts & Content 

Employer Brand & Recruitment Marketing Campaigns 

"Your employer brand is not just a reflection of your organization – it's the cornerstone of your ability to attract, engage, and retain the right talent. Universum’s Employer Branding Success Cycle offers a robust, data-driven approach that covers every aspect of Employer Branding. From gathering the deepest insights into what talent truly wants, crafting a compelling Employer Value Proposition, and building innovative recruitment campaigns, our comprehensive framework ensures you’re not just keeping up with the competition – you’re leading the way."

Looking for an easy-to-share resource? Download a shareable snapshot of Employer Branding Success Cycle below. 


Shareable Snapshot of our Employer Branding Success Cycle

Download an Overview of the Employer Branding Success Cycle

Did You Know We Also Offer a Employer Branding Course? 🎓

Our Employer Branding Success Cycle

Explore Universum's Employer Branding Success Cycle for attracting, engaging, and retaining talent. Gain insights, build a strong EVP, and drive recruitment success.


Universum’s Employer Branding Success Cycle

In today’s hyper-competitive talent market, having a strong employer brand isn’t just a nice-to-have – it’s a business necessity. At Universum, we understand this better than anyone. 

Employer Branding Success Cycle

Insights from the Talent Survey 2024

Struggling to attract top talent? Discover pro talent acquisition tips tailored for HR Directors to boost candidate attraction and retention.

Talent Acquisition & Retention Strategies for HR Directors | Universum

Bridging the Perception Gap: Insights from the Talent Survey 2024 for Future-Proofing Your Employer Brand.

Bridging the Perception Gap

Insights from the Talent Survey 2024 for Future-Proofing your Employer Brand. 

Germany's Most Attractive Employers Deep Dive Webinar 2024

Germany's Most Attractive Employers 2024 Webinar | Universum

Germany- Ranking Release 2024 Webinar

Germany' Most Attractive Employers Deep Dive Webinar 2024

Download our full report

Watch our Webinar: Canada's Most Attractive Employers 2024

Uncover groundbreaking insights on career aspirations and the evolving workplace. Universum’s Student Survey goes beyond the surface, offering a deep dive into wage disparities, gender perspectives, and the secrets of the most attractive workplaces.


For questions or interview requests, please contact:

Jeff Rugg

Sr Employer Brand Advisor, Americas jeff.rugg@universumglobal.com

Nikki (Keeter) Trifunovic

Employer Brand Advisor, Americas nikki.keeter@universumglobal.com

Student Survey 2024 | Canada

Universum's 2024 Most Attractive Employers survey in Canada reveals top companies and sectors, with insights from 16,000 students on trends and preferences.

Canada's Most Attractive Employers 2024 | Universum

Universum has officially released the results of its 2024 Most Attractive Employers survey in Canada, providing key insights into the companies and sectors that are capturing the attention of the nation's students across various disciplines. With participation from over 16,000 students between September 2023 and March 2024, the survey presents fresh data, highlighting trends and employer preferences among the future workforce.

Talent Survey Canada 2024

Aurelie Robertet

Country Manager France aurelie.robertet@universumglobal.com

Julien Marchalant

Employer Brand Advisor julien.marchalant@universumglobal.com

France's Most Attractive Employers 2024 | Universum

Universum's 2024 Most Attractive Employers survey in France reveals top companies and sectors, with insights from 11,000 students on trends and employer preferences.

Universum has officially released the results of its 2024 Most Attractive Employers survey in France, providing key insights into the companies and sectors that are capturing the attention of the nation's professionals across various disciplines. With participation from over 11,000 students between September 2023 and April 2024, the survey presents fresh data, highlighting trends and employer preferences among the current workforce.

Professional Talent Survey France 2024

Manuel Brandini

Country Manager Italy manuel.brandini@universumglobal.com

Manuela Marinosci

Sr Employer Brand Advisor anuela.marinosci@universumglobal.com

Italy's Most Attractive Employers 2024 | Universum

Universum's 2024 Most Attractive Employers survey in Italy reveals top companies and sectors, with insights on trends and preferences among the future workforce.

Universum has officially released the results of its 2024 Most Attractive Employers survey in Italy, providing key insights into the companies and sectors that are capturing the attention of the nation's students across various disciplines. With participation from over 15,000 students between October 2023 and April 2024, the survey presents fresh data, highlighting trends and employer preferences among the future workforce.

Talent Survey Italy 2024

David Falzon

Country Manager Germany david.falzon@universumglobal.com

Germany's Most Attractive Employers 2024 | Universum

Discover key findings from Universum's 2024 Most Attractive Employers survey in Germany. Explore trends and preferences among students across various disciplines, highlighting top companies and sectors shaping the future workforce.

Universum has officially released the results of its 2024 Most Attractive Employers survey in Germany, providing key insights into the companies and sectors that are capturing the attention of the nation's students across various disciplines. With participation from over 30,000 students between September 2023 and April 2024, the survey presents fresh data, highlighting trends and employer preferences among the future workforce.

Talent Survey Germany 2024

Employer Branding Resources

Resource Library

Discover how to attract top talent in today's competitive job market. Learn actionable strategies, explore examples, and access best practices to elevate your employer branding.

Employer Branding Guide

What is employer branding, and why is it so important? Learn about building and maintaining a compelling employer brand that sets your organization apart.

Employer Branding Definition

The Employer Value Proposition (EVP) defines your brand’s strategic direction. It reflects your company’s values, market needs, and helps align internal culture with external expectations.

EVP (Employer Value Proposition)

Access Universum's comprehensive resource hub for the latest in employer branding. Dive into webinars, blogs, and eBooks filled with expert knowledge and actionable insights.