Watch the webinar

Register

Resource  Webinar  Anchor  Button  Titles  Config

Brand Strategy

Employer Branding

Press Release

News

Talent Insights

HR Digital Transformation 

Global Modal Config

The Workforce Intelligence Brief 2026

Workforce Intelligence Brief Webinar

Presenters

Claes Peyron

Managing Director, Universum

Maryann Lee Mathew

Head of Analytics

Workforce Intelligence Brief 2026

LISÄTIEDOT

Mika Sallinen

Suomalaiset opiskelijat haluavat töihin puolustusvoimiin – Big Techin vetovoima heikkenee, kestävä kehitys ei enää kiinnosta

Finland Most Attractive Employers 2026 according to students

Universumin vuotuinen Suomen Ihanteellisimmat Työnantajat -tutkimus paljastaa murroksen: NATO-sukupolvi, tekoälykyllästyminen ja suomalaisten perinnebrändien nousu muuttavat työnantajapreferenssejä.

Finland Most Attractive Employers 2026 | Students

Download the Swedish Student Insights & Rankings 2026

Download the Swedish Student Insights

What Sweden's Students Are Telling Employers in 2026

New data from Universum's 2026 Swedish student research reveals falling career confidence, a dealbreaker paradox, and what's driving the defence sector's rise. Here's what employers need to know.

What Sweden's Students Are Telling Employers in 2026 | Universum Research

Every year, Universum surveys thousands of students across Sweden to understand what they want from their careers, and from the employers competing for their attention. This year's data tells a clear story. Most of it confirms trends already in motion. One finding should make employers rethink how they build their employer brand.

Here are four insights from Universum's 2026 Swedish student research, and what they mean for talent strategy.

Swedish Students Employer Research 2026

Universum Awards Norge

Norges mest attraktive arbeidsgivere i 2026 | studenter

Registrering (680,- pr pers)

Norway Most Attractive Employers 2026 | Students 

One Talent Crisis, Three Strategies: How Employer Branding Differs Across Europe, North America, and APAC

Employer branding isn't one-size-fits-all. Discover the regional strategies, EVP differences, and talent expectations shaping Europe, North America, and APAC in 2026."

The global talent market is tightening. AI is reshaping skills requirements. Workforce expectations are shifting faster than most employer brands can keep up. But here’s what the data makes clear: how organizations respond to these pressures depends heavily on where they operate.

Employer Branding in 2026: How Europe, North America, and APAC Are Taking Distinct Paths Into the Future of Talent 

Employer Branding Now 2026 

Let’s start 2026 strong, and kick off the year with our Employer Branding NOW 2026 webinar. Join us on March 5th, when Claes Peyron will share the insights to shape employer branding priorities for 2026.

Webinar Employer Branding NOW 2026 | Universum

Employer Branding Now 2026

Breakfast Seminar (in Swedish 🇸🇪)

Join Universum's exclusive breakfast seminar in Stockholm on March 25, 2026, and gain fresh insights from the Employer Branding NOW survey. Experience the "Sweden vs. The World" panel discussion with experts, and get a sneak peek at Sweden's Student Survey 2026. Limited seats available—register now!

Breakfast Seminar in Stockholm: Exclusive Insights from Employer Branding Now 2026 | Universum

Värd:

Breakfast Seminar – Exclusive Insights from Employer Branding Now 2026.

Frukostseminarium mars 2026

Download the eBook

Your roadmap for 2026

In Universum’s Talent Outlook 2026 webinar, we unpack the most important trends reshaping the global workforce—and show how employer branding can turn a high‑churn, AI‑driven market into a strategic advantage. Grounded in fresh data and real‑world examples, this session is built to help you sharpen your talent, EVP, and employer brand strategy for the year ahead.

Webinar | Talent Outlook 2026

Stay ahead in today’s talent market with our comprehensive Talent Outlook eBook. Get actionable insights, trends, and predictions for the year ahead and unlock the latest trends in hiring, AI-driven talent management, and employee engagement.

eBook | Talent Outlook 2025

Understanding the motivations, values, and aspirations of talent is no longer a “nice to have”—it’s essential to remain competitive. That’s why Universum has defined five career profiles based on extensive global research and talent trend analysis. These personas help employers segment, attract, and engage talent more effectively by aligning messaging and EVP strategies to what people truly care about.

Blogpost  | Universum's 5 Career Profiles

Download eBook

Talent Outlook 2026 

Prepare for the future of work. Download our 2026 Talent Outlook eBook to explore key hiring trends, AI and the rise of superworkers, why retention is the new recruitment, and how to measure what truly matters and more.

Universum | Talent Outlook 2026 eBook

Stay ahead in 2026 with our Talent Outlook eBook. Explore the key hiring trends shaping the year ahead, the rise of AI-powered Superworkers, and why retention is fast becoming the new recruitment. Learn how to measure what truly matters in talent strategy and uncover more insights to help you build a future-ready workforce. 

Talent Outlook 2026

In Universum’s Talent Outlook 2026 webinar, we unpack the most important trends reshaping the global workforce—and show how employer branding can turn a high‑churn, AI‑driven market into a strategic advantage. Grounded in fresh data and real‑world examples, this session is built to help you sharpen your talent, EVP, and employer brand strategy for the year ahead.  

Talent Outlook 2026 Webinar

Sveriges Bästa Arbetsgivare 2025

Hosted by:

VP of Client Strategy

UK's Most Attractive Professionals 2025 | Professionals

UK's Most Attractive Employers 2025 | Professionals

David Falzon

Employer Branding Advisory

UK's Most Attractive Employers | Professionals

Deutschlands attraktivste Arbeitgeber 2025 | Professionals

FAQ's About Top Employers in Norway

How many students participated in Universum's 2025 Student Survey in Norway?

What is the most important attribute students seek in a Norwegian employer?

How do industry preferences vary across disciplines?

Which employers are most attractive to Norwegian students? 

Top Employers 2025 – Norway: What Students Really Want According to Universum

Discover key insights from Universum’s 2025 survey of 5,700+ Norwegian students revealing the top employers and what drives their career choices. Learn which industries and company attributes attract future talent in business, IT, and engineering to shape your recruitment strategy effectively.

Top Employers 2025 in Norway: What Business, IT & Engineering Students Really Want | Universum Insights

Over 5,700 Norwegian students from business, IT, and engineering fields share their employer preferences, revealing key drivers behind their attraction to companies in 2025.

Download the White Paper

Employer Branding Under Pressure: Retaining Talent & Trust in Times of Transformation

Discover actionable, research-backed strategies to protect employer brand trust and retain top talent during organizational transformation. Download Universum’s free whitepaper to unlock proven frameworks, EVP best practices, and the multi-channel tactics that industry leaders rely on during disruption.

Employer Branding Under Pressure: Retaining Talent & Trust in Transformation | Free Whitepaper

Download Universum’s exclusive whitepaper for actionable insights, frameworks, and best practices to future-proof your employer brand in turbulent times.

Retaining Talent & Trust in Times of Tansformation

Sveriges Mest Attraktiva Arbetsgivare 2025 | Webinar

Sveriges Mest Attraktiva Arbetsgivare 2025

Sweden's Most Attractive Employers 2025 | Professionals

”Olen huolissani markkinoilla olevasta epäsuhdasta etsittävien profiilien suhteen”, sanoo Universumin maajohtaja Mika Sallinen. Tutkimus toteutettiin välillä Tammikuu 2025 - Heinäkuu 2025. ”Tottakai työnantajat haluavat tuloksentekokykyisiä -ja haluisia ihmisiä, mutta samalla on ymmärrettävä tarjolla olevan massan oikea profiili. Hyvinvoinnilla, kunnioituksella, ja työn sovittamisella vapaa-aikaan on Suomessa valtava rooli kun työnantajaa mietitään.”

Lisätiedot

Maajohtaja, Universum Finland

See which employers Finnish professionals rank the highest in 2025. 

See the rankings

Get in Touch

Finland's Most Attractive Employers 2025

Universumin ammattilaistutkimuksen tulokset 15.9.2025

Tutkimuksessa vastaajat eri aloilta, ja keskimäärin 8 vuoden työkokemuksella, kertoivat työelämämieltymyksistään ja siitä ketkä ovat heidän ihanteellisia työnantajiaan. Tärkeimmät ja houkuttelevimmat työnantajan ominaisuudet liittyivät tänä vuonna kunnioitukseen, hyvinvointiin, sekä työn -ja vapaa-ajan tasapainoon.

Suomalaisessa rekrytoinnissa etsitään eri profiileja kuin mitä työmarkkinalla on tarjota. 59% rekrytoijista etsii Go Getter -profiilin uratykkejä, kun osaajista 52% on Balance Seeker -profiilin edustajia. Ehkä juuri tästä syystä peräti 43% Universumin asiantuntijatutkimuksen vastaajista ilmoitti että voisi harkita työpaikan vaihtoa seuraavan vuoden aikana. 

Finland's Most attractive Employers 2025 Professionals

Les Employeurs les Plus Attractifs en France 2025 | Cadres

Le 16 octobre à 11h00 se tiendra le webinar des Professional Universum Awards 2025, lié à l’enquête carrière menée charque année par Universum. 

Au programme de cet événement : la révélation des Classements 2025 ainsi qu’une analyse des grandes tendances observées cette année. 

Les employeurs les plus attractifs de france 2025 

Présenté par:

Aurelie Robertet

Managing Director, France

Julien Marchalant

Employer Branding Expert

Eline Canon

Directrice Conseil en Communication

Les Employeurs les Plus Attractifs en France 2025 | Professionnels

Engaging Your Workforce in Times of Change & Uncertainty

Engaging Your Workforce in Times of Transformation

Erik Bergström

CEO, Business&People

Most Attractive Employers Finland 2025-Professionals

UNIVERSUMIN ASIANTUNTIJATUTKIMUKSEN JULKAISUTILAISUUS

Lämpimästi tervetuloa vuoden 2025 Asiantuntijatutkimuksen purkutilaisuuteen!

Ilmoittaudu tästä

EEST

Host:

Global Head of EB Insights Sales, Universum

Finland's Most Attractive Employers 2025 - Professionals

Deutschlands attraktivste Arbeitgeber 2025 | Studierende

Präsentiert von:

Country Manager Germany

Axel Keulertz

Senior Strategy Consultant

Wir laden Sie zu einem exklusiven Webinar ein, in dem wir zentrale Erkenntnisse aus aktuellen Daten präsentieren, tiefer in die Karrierepräferenzen der Studierenden eintauchen und einen Ausblick auf die Zukunft des Arbeitsmarktes geben.

Deutschlands attraktivste Arbeitgeber 2025 | Studierende 

Sveriges Mest Attraktiva Arbetsgivare 2025 | Studenter

The UK’s Most Attractive Employers 2025 | Students 

Presented by:

We invite you to an exclusive webinar where we present key insights from this year’s Student Rankings, dive into career preferences, and explore the future of the job market. 

The UK’s Most Attractive Employers 2025 | Students

hosted by:

Special Guest: Steve Ward

Head of Strategic Insights at Blackbridge Communications

We invite you to an exclusive webinar where we will present key insights from this year’s Student Rankings, dive into career preferences, and explore the future of the job market. 

 The UK’s Most Attractive Employers 2025 | Students 

Download your free editable template and start building your candidate personas today!

Candidate Persona Template

FAQs About Candidate Personas

What is the difference between a talent persona and a candidate persona?

How often should I update my candidate personas?

What if I have multiple target audiences?

How do I validate my personas?

Can I use personas for internal mobility or retention?

How to Create a Candidate Persona for Employer Branding (with Free Template)

Three colleagues gather around a computer while smiling together.

Learn how to create a candidate persona for employer branding. Use our free template and actionable guide to attract top talent.

Candidate Persona Template for Employer Branding: Step-by-Step Guide + Free Download

Creating a candidate persona is one of the most effective ways to sharpen your employer branding strategy. Think of it as building a detailed profile of your ideal hire — the kind of person who thrives in your culture, aligns with your mission, and contributes to your growth.

In this article, you’ll learn what candidate personas are, why they matter, and how to build one step by step. Plus, you’ll get a free downloadable template to help you get started immediately.



Employer Brand’s Target Audience in 3 steps (+ Candidate Personas Template)

Talent Competitor Analysis: A Strategic Guide for Modern Employers 

Discover how to identify, benchmark, and outsmart your true talent competitors with data-driven insights to boost recruitment and employer branding strategies.

Talent Competitor Analysis: Win Top Talent in 2025

When it comes to talent, your fiercest competitors aren’t always who you think they are. While traditional business rivals still matter, the real fight for top talent often spans industries, geographies, and even company sizes. A healthcare provider may be competing with tech giants for data scientists; a bank may lose engineers to a fast-growing startup. The landscape is shifting — and the stakes are higher than ever.

Employer Branding Resources

Resource Library

Discover how to attract top talent in today's competitive job market. Learn actionable strategies, explore examples, and access best practices to elevate your employer branding.

Employer Branding Guide

What is employer branding, and why is it so important? Learn about building and maintaining a compelling employer brand that sets your organization apart.

Employer Branding Definition

The Employer Value Proposition (EVP) defines your brand’s strategic direction. It reflects your company’s values, market needs, and helps align internal culture with external expectations.

EVP (Employer Value Proposition)

Access Universum's comprehensive resource hub for the latest in employer branding. Dive into webinars, blogs, and eBooks filled with expert knowledge and actionable insights.