Swedish
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GermanOur Employer Branding Success Cycle
Having a strong employer brand isn’t just a nice-to-have – it’s a business necessity. At Universum, we understand this better than anyone.
Universum’s Employer Branding Success Cycle: Your Blueprint for Employer Brand Mastery
With decades of experience and deep insights into the ever-evolving dynamics of Employer Branding, we’ve helped countless organizations across the globe to not only attract the right talent but also to retain and engage them in ways that drive business success. Our expertise and talent insights driven approach ensures that your employer brand remains a powerful, strategic asset in securing the right talent for your company. Recognizing the complexities and challenges of standing out in such a competitive landscape, we've developed our comprehensive Employer Branding Success Cycle to provide you with the guidance and tools needed to navigate your unique Employer Branding journey.
Our comprehensive Employer Branding Success Cycle is designed to guide you through every phase of your Employer Branding journey. Whether you're just beginning or already well along the way, our approach allows you to jump in wherever you need us, ensuring that your efforts are aligned and optimized for maximum impact.
Need a quick, shareable resource? Download a quick overview of the Employer Branding Success Cycle below.
Employer Brand & Talent Insights
If you’re just starting out, your journey begins with Employer Brand & Talent Insights. Powered by over two decades of research and more than 1.4 million unique employer evaluations annually, we offer unparalleled insights into your current employer brand positioning.
Key Benefits:
Awareness & Attractiveness: Discover how familiar and attractive your brand is compared to key competitors.
Talent Profile & Preferences: Understand the key preferences of your target talent groups when choosing an employer.
Employer Brand Image: Identify your perceived strengths and weaknesses as an employer.
Competitor Benchmarking: See how your brand stacks up against your competitors.
Communication Channels: Learn which channels are most effective for reaching and engaging your target talent.
These insights form the foundation of your Employer Branding strategy, enabling you to make data-driven decisions that will attract the right talent.
Employer Value Proposition (EVP)
Once you’ve gathered your insights, a good suggestion would be to develop or refine your Employer Value Proposition (EVP). Your EVP is the cornerstone of your employer brand, encapsulating what makes your organization a unique and desirable place to work.
Key Benefits:
Strategic Positioning: Position your brand in the talent market to attract the target talent you need.
Talent Pipeline: Build and maintain a strong talent pipeline aligned with your company goals.
Authenticity & Reliability: Develop an EVP that is authentic, reliable, and resonates with your target talent groups.
Exclusive Data Access: Leverage our unique data insights to ensure your EVP stands out in a crowded market.
Expert Guidance: Benefit from the experience of our team, ensuring your EVP is both flexible and strategically sound.
Whether you need to develop a new EVP, adapt it for specific target groups, or refresh an existing one, we provide the tools and insights to keep your brand consistent and attractive.
Employer Brand Concepts & Content
With your EVP in place, your focus should be on translating it into compelling Employer Brand Concepts & Content. This is where the strategy meets creativity, and where your brand’s story comes to life.
Key Benefits:
Data-Driven Creative Strategy: Combine data and creativity to define a distinct employer brand identity.
Strategic Alignment: Ensure that your messaging is consistent with your overarching strategy, creating a unified brand presence.
Targeted Messaging: Tailor your messaging to resonate with specific target groups, maximizing the impact of your campaigns.
Operationalize Your Strategy: Create assets that guide your recruitment and onboarding teams, ensuring your EVP is consistently communicated.
Social Media Mastery: Increase your confidence in using social media for Employer Branding with tested strategies tailored to your needs.
This phase ensures that your employer brand not only looks good but also delivers the right message to the right people at the right time.
Employer Brand & Recruitment Marketing Campaigns
Are you ready to take your brand to market with Employer Brand & Recruitment Marketing Campaigns? This is where we put everything together to attract and convert the right talent through targeted, data-driven campaigns.
Key Benefits:
Optimized Recruitment Funnel: Build marketing campaigns that effectively move candidates through the recruitment funnel from awareness to preference.
Maximized ROI: Use proprietary data to target lookalike audiences and increase the ROI of your campaigns.
Strategic Messaging: Craft messages for each stage of the talent acquisition funnel, ensuring maximum impact.
Channel Optimization: Leverage our insights to reach your target talent through the most effective channels.
Our expertise in recruitment marketing ensures that your campaigns are not just effective but also efficient, filling your talent pipelines with the right candidates.
Did You Know We Also Offer a Employer Branding Course? 🎓
Alongside our Employer Branding solutions, we offer the Employer Branding Academy (EBA) – an online course designed to boost your or your team’s Employer Branding skills.
For over 10 years, EBA has certified professionals from 500+ companies worldwide, helping them create authentic brands that inspire loyalty and drive long-term success.
