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2022’s Top 5 Most Popular eBooks

By Universum, 2022-12-19

1. The World’s Most Attractive Employers 2022

Our 2022 report provides insights on the latest Employer Branding strategies that are currently resonating with the upcoming workforces and includes preferences and comparisons from talent across the globe.

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2. Employer Branding NOW 2022

This year’s survey of over 1,650 talent leaders includes the ways they are competing in the midst of a critical talent shortage, plus the specific strategies of companies identified by Universum’s research as the World’s Most Attractive Employers.  

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3. Wellbeing at Work

Universum’s Wellbeing Pulse Survey examines the attitudes of over 1,800 university students and young professionals across the globe, exploring how employers can support and prioritize employee wellbeing in a post-pandemic work world.   Respondents represent 19 countries across APAC (Asia Pacific), EMEA (Europe, Middle East, and Africa), Latin America, and North America.  

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4. Talent Personas 

Universum’s new career personas give Employer Branding leaders a data-driven way to evaluate and optimize their talent targeting. We analyzed over 200,000 survey responses from university students across the globe and uncovered five key talent personas, including: Go-Getters, Globe-Trotters, Ground-Breakers, Change-Makers and Balance-Seekers. 

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5. Rankings for students and professionals.

Through our annual Talent Survey, once again more than 1 million students and young professionals once shared their career choices and preferences. This has enabled us to continue to provide our wonderful clients with the data they need to shape the work forces of tomorrow and enhance their offerings to talent.

For our 2023, we have already started gathering data. If you missed any, you can find them all here. Stay tuned for the ranking next year!

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