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Brand Strategy

Employer Branding

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The Workforce of Tomorrow – Webinar

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Make smarter talent decisions with Universum Employer Brand Insights

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Dive into your Employer Brand image now!

Employer Branding Benefits: Lowering Costs, Boosting Retention, Enhancing Performance

Explore employer branding benefits: reduce recruitment costs, improve retention, hire faster, and boost overall company performance. Schedule a call today!

In a world where job stability feels like a moving target, your employer brand can be the anchor that draws in top talent and strengthens your team from the inside out. It’s more than just a hiring tool—it’s the heartbeat of your company’s culture and values, broadcasting who you are to potential candidates and reassuring your current employees of their place in the bigger picture.



Employer Branding Benefits: Lower Costs, Boost Retention, Enhance Performance

Infographic titled 'The Most Popular Channels Talent Uses to Learn About Employers,' ranking the top five channels: 1) Social Media (65%), 2) Online Job Boards (59%), 3) Employers' Career Websites (54%), 4) Career Fairs (52%), and 5) Career Guidance Websites (49%).

Explore Universum’s solutions to help you craft a powerful, authentic brand on social media.

Ready to take your employer branding to the next level?

Employer Branding on Social Media: Tips, Benefits, and Real-World Examples for Success

A young person holding a smartphone and looking off into the distance, standing outdoors near modern office buildings and greenery.

Learn how to build a strong employer brand on social media. Discover essential tips, key platforms, and real-world examples to attract talent and showcase your company culture effectively.

A strong employer brand has become a distinctive advantage in today’s competitive talent market. It’s no longer enough to post job openings and wait for the right candidates to apply. You need to actively showcase your company culture, values, and employee experiences to attract the right talent. And one of the most powerful tools for doing this is social media. 

Employer Branding on Social Media: Tips, Benefits, and Real-World Examples for Success 

A circular infographic titled 'We Know Talent,' detailing four areas: Employer Brand & Talent Insights, Employer Value Proposition, Employer Brand Concepts & Content, and Employer Brand & Recruitment Marketing Campaigns, with descriptive text explaining strategies for incremental progress, data-driven decision-making, intentional content creation, and talent engagement.

A collage of Mondelez International employer branding materials. Includes a man playfully holding Oreo cookies over his eyes with the tagline 'Make it Your Own,' an Instagram post showcasing sustainability efforts, and a banner with the text 'Make It Matter: Create a Sustainable Future.' Mondelez branding and product logos like Oreo, Milka, and Trident are visible

Frequently Asked Questions

What are internal communication tools, and how do they support employer branding?

How can employer branding help grow your overall brand?

How can we understand what drives talent to consider our organization?

What KPIs should we track to measure employer branding success?

Employer Branding Tools: A Step-by-Step Guide to Building Your Brand 

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Discover essential employer branding tools to attract and retain top talent with our comprehensive 6-step guide. Learn actionable strategies and how Universum's expertise can elevate your brand.

Employer Branding Tools: A 6-Step Guide to Building a Powerful Brand

Attracting top talent requires more than a good benefits package or a competitive salary. It’s about crafting an employer brand that resonates deeply with current employees and prospective candidates. A powerful employer brand communicates your unique culture, values, and the work experience that sets you apart. To build this brand effectively, you need the right tools—resources and strategies designed to shape, enhance, and communicate your brand message. 

Employer branding tools

Frequently Asked Questions (FAQ)

What are employer branding videos?

What is the difference between an employer branding video and a recruitment video?

Why are employer branding videos important?

What types of content work best in an employer branding video?

How can companies measure the success of their employer branding videos?

Employer Branding Videos: How to Create Them and Best Examples

Two Colleagues Gather Around A Computer 

Attract top talent with employer branding videos that showcase your culture, values, and mission. Offer candidates an authentic view of your workplace and engage them on a deeper level.

Creating Inspiring Employer Branding Videos: Tips and Examples

Attracting top talent requires more than a well-written job post. Job seekers want to connect with your company on a deeper level—they want to know what it’s really like to work for you. One of the most effective ways to showcase your company culture and values is through employer branding videos. These videos give potential candidates a real, authentic look at your workplace, your people, and your mission.

But why are employer branding videos so powerful? And how can you create one that makes your company stand out?

 What are the 4 P's of Employer Branding and how does Universum help?

What is an EVP, and how does Universum help in crafting it?

How can Universum help improve employee retention through employer branding?

The 4 P's of Employer Branding: A Strategic Framework for Success

Three women wearing conference name badges, smiling and engaged in conversation in front of a lush green wall.

Learn how the 4 P’s of employer branding—People, Purpose, Place, and Product—can enhance your HR strategy. See real case studies from Accelleron, SEB, and Mondelēz.

The 4 P's of Employer Branding: A Guide to Attract Top Talent

Creating a compelling employer brand is no longer optional; it’s essential for attracting and retaining top talent in today’s competitive job market. The 4 P's of Employer Branding—People, Purpose, Place, and Product—provide a structured framework for developing a strong, authentic employer brand. By focusing on these pillars, companies can create a brand that resonates with both current employees and potential candidates. Each of these elements plays a crucial role in shaping how your organization is perceived, internally and externally. Throughout this guide, real-world case studies will demonstrate how leading companies have successfully implemented these strategies to enhance their employer brand.

Learn more about the services we provide employers to get ahead in their Employer Branding game. Don't wai, future-proof your employer brand today!

How can we work together?

What is Employer Branding?

What is an EVP?

What is Talent Research?

Navigating a New Generation: How Employers in Sweden Can Win Over the Young Professional Talent Pool 

A young woman sitting at a desk, biting a pencil in frustration while working on a laptop, with colorful pencils in the foreground.

Sweden's Professionals Survey 2024 highlights priorities of Sweden’s emerging workforce. 

A circular infographic titled 'We Know Talent,' featuring four areas: Employer Brand & Talent Insights, Employer Value Proposition, Employer Brand Concepts & Content, and Employer Brand & Recruitment Marketing Campaigns, with supporting text describing incremental progress, data-driven strategies, intentional content creation, and maximizing talent engagement.

"At the core of the Employer Branding Success cycle is our deep understanding of talent, gathered through years of conducting the world’s largest talent survey. Each phase in our cycle – Employer Brand & Talent Insights, Employer Value Proposition, Employer Brand Concepts & Content, and Employer Brand & Recruitment Marketing Campaigns – is interconnected, ensuring that your strategy is both cohesive and effective."

Yusuf Azoz

No matter where you are in your Employer Branding journey – Universum is here to support you. 

Employer Brand & Talent Insights 

Employer Value Proposition (EVP) 

Employer Brand Concepts & Content 

Employer Brand & Recruitment Marketing Campaigns 

"Your employer brand is not just a reflection of your organization – it's the cornerstone of your ability to attract, engage, and retain the right talent. Universum’s Employer Branding Success Cycle offers a robust, data-driven approach that covers every aspect of Employer Branding. From gathering the deepest insights into what talent truly wants, crafting a compelling Employer Value Proposition, and building innovative recruitment campaigns, our comprehensive framework ensures you’re not just keeping up with the competition – you’re leading the way."

Looking for an easy-to-share resource? Download a shareable snapshot of Employer Branding Success Cycle below. 


Shareable Snapshot of our Employer Branding Success Cycle

Download an Overview of the Employer Branding Success Cycle

Did You Know We Also Offer a Employer Branding Course? 🎓

Our Employer Branding Success Cycle

A circular infographic titled 'We Know Talent' showcasing four key areas: Employer Brand & Talent Insights, Employer Value Proposition, Employer Brand Concepts & Content, and Employer Brand & Recruitment Marketing Campaigns, each represented in interconnected circles.

Explore Universum's Employer Branding Success Cycle for attracting, engaging, and retaining talent. Gain insights, build a strong EVP, and drive recruitment success.


Universum’s Employer Branding Success Cycle

In today’s hyper-competitive talent market, having a strong employer brand isn’t just a nice-to-have – it’s a business necessity. At Universum, we understand this better than anyone. 

Employer Branding Success Cycle

Insights from the Talent Survey 2024

A close-up portrait of a woman with long brown hair, freckles, and a soft smile, looking confidently at the camera.

Struggling to attract top talent? Discover pro talent acquisition tips tailored for HR Directors to boost candidate attraction and retention.

Talent Acquisition & Retention Strategies for HR Directors | Universum

Bridging the Perception Gap: Insights from the Talent Survey 2024 for Future-Proofing Your Employer Brand.

Bridging the Perception Gap

Learn more about the services we provide employers to get ahead in their Employer Branding game.

Building a Robust Foundation for Your Employer Brand 

A team of professionals engaged in a meeting, with one person standing and presenting while others listen and smile around a table with laptops and documents.

Discover the essential steps to building a strong employer brand that attracts and retains the right talent 

Build a Powerful Employer Brand to Attract & Retain Talent

Pro Tips for HR Directors to Attract and Retain the Right Talent 

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Are you one of the many HR Directors struggling to attract and retain top-tier candidates?  Unlock the secrets of successful talent acquisition strategies with these pro tips tailored for HR Directors. 

Talent Acquisition and Retention Strategies for HR Directors  | Universum

The Value of Brand Sentiment Data in Attracting Emerging Talent 

A woman sitting at an outdoor café, smiling as she looks at her smartphone, with a cup of coffee on the table.

As we navigate the complex landscape of attracting and retaining talent, understanding the nuances of what potential employees seek has never been more crucial.

As we navigate the complex landscape of attracting and retaining talent, understanding the nuances of what potential employees seek has never been more crucial. So, let's embark on this insightful journey together, armed with the latest findings from Universum's comprehensive student survey on the most attractive employers in the UK for 2024. 

Want to create your EVP with us?

This free template lays out a 2-step plan to an effective Employer Value Proposition and sets the direction of your Employer Brand.

EVP Template

The Value of an Employer Value Proposition (EVP)

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Investing in a data-driven, unique EVP saves time, money, and strengthens culture and engagement within your organization.

The Value of an Employer Value Proposition (EVP) - Universum

Unveiling the Secrets to Attracting Tech Talent: A Data-Driven Masterclass 

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Recruiting in the Tech Fast Lane: Why Your Old Playbook Needs an Upgrade 

Unveiling the Secrets to Attracting Tech Talent: A Data-Driven Masterclass

5 Things You Should Do to Recession-Proof Your Employer Brand

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Universum’s extensive research, surveying 1 million respondents yearly, offers a competitive edge for top employers navigating economic uncertainty.

Eight Winning Strategies for Talent Acquisition and Employer Brand Leaders

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Explore Universum's insightful guide on 'Eight Winning Strategies for Talent Acquisition and Employer Brand Leaders.' Discover key tactics for 2024 to enhance recruitment marketing, strengthen employer branding, leverage AI technology, and foster diversity for attracting top talent.

Eight Winning Strategies for Talent Acquisition and Employer Brand Leaders - Universum

Eight Winning Strategies for Talent Acquisition and Employer Brand LeadersEight Winning Strategies for Talent Acquisition and Employer Brand Leaders

Visit our rankings page to find out the companies that made our Most Attractive Employer Rankings.

Interested in finding out who the top ranked employers were?

Employer Preferences and Gender Equality: World’s Most Attractive Employers 2023

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Universum has recently released the results of the World’s Most Attractive Employers for 2023. Learn about some of the most important findings in the yearly report.

Employer Preferences and Gender Equality: World’s Most Attractive Employers 2023 - Universum

While the findings of this report show that there are similarities among what male and female talent seek in an employer, there are also significant differences

Explore our Employer Brand Insights and discover how embracing a data-driven approach equips you to thrive in reaching your target talent.

Talent Metrics and HR Analytics: The Transformative Impact of Data

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Learn about 7 key benefits of using Universum's talent insights to boost your Employer Brand.

Talent Metrics and HR Analytics: The Transformative Impact of Data - Universum

Learn more about our online course and how you can boost your Employer Branding knowledge.

Interested in taking the world class Employer Branding course?

Employer Branding Academy - New FREE EBAx Courses

A smiling woman standing outdoors at sunset, wearing earbuds and holding a smartphone. She appears to be enjoying a call or music. The scene is framed by an orange circular graphic on a dark gray background.

Our brand-new category of express online courses will cover a range of Employer Branding subjects in a condensed and snackable format. 
“Our aim with EBAx is to provide our industry with necessary and useful information that allows them to discover more on the above listed topics, but also hope to provide the customers with a desire to learn more, and enroll in the paid version of the platform, the Employer Branding Academy” Said Universum CMO, Jonas Barck. 

Employer Branding Academy - New FREE EBAx Courses | Universum

Free Employer Branding Courses

5 ways to expand your social media presence as an employer

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Social media is a constantly evolving landscape. When it comes to your employer brand, it is essential that you know how to use social media effectively by Jenna Arimenta.


First Impressions Matter: Why You Should Integrate Reputation Management in Your Employer Branding Strategy 

A diverse group of young adults smiling and reaching toward the camera in a modern office setting, framed by an orange circle.

The goal of a strong employer brand is to attract, retain, and engage talent. One of the main ways to attract talent is through recruitment marketing and utilizing authentic and engaging content that showcases who you are as a company and what talent can expect from you. Where does talent typically look for this content and information? On sites like Glassdoor and Indeed. 

From Likes to Hires: 5 Essential KPIs for Employer Branding Success

Smiling professional holding folders and notebooks in a cozy, book-filled workspace, radiating confidence and readiness, framed by bold orange and gray graphic accents.

Which Key Performance Indicators (KPIs) are useful in measuring your Employer Brand success?

From Likes to Hires: 5 Key KPIs for Employer Branding Success | Universum

Data- Driven Decision Making: Unleashing the Power of Universum’s Talent Acquisition Metrics and Analytics

Three colleagues collaborating in a bright, modern workspace, engaged in a lively discussion, showcasing teamwork and creativity, framed by bold orange and gray graphic accents.

Explore data's impact on talent acquisition with Universum's blog, 'Data-driven Decision Making.' Learn how analytics can enhance recruitment and employer branding.

Data- Driven Decision Making | Universum

The Rising Importance of Employer Branding in 2023

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Company leaders are prioritizing Employer Branding to strengthen their talent pipeline. A strong Employer Brand attracts top talent now and builds future candidate relationships.

The Rising Importance of Employer Branding in 2023 | Universum

 Employer Branding NOW 2023 Webinar

Employer Branding NOW 2023 eBook

Employer Branding NOW 2022 eBook

Employer Branding NOW 2023 – Companies still face talent shortages for key roles 

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With a disruption in the talent pipeline persisting, what actions are companies taking to ensure their critical roles are staffed?


1. The World’s Most Attractive Employers 2022

Our 2022 report provides insights on the latest Employer Branding strategies that are currently resonating with the upcoming workforces and includes preferences and comparisons from talent across the globe.

This year’s survey of over 1,650 talent leaders includes the ways they are competing in the midst of a critical talent shortage, plus the specific strategies of companies identified by Universum’s research as the World’s Most Attractive Employers.  

Universum’s Wellbeing Pulse Survey examines the attitudes of over 1,800 university students and young professionals across the globe, exploring how employers can support and prioritize employee wellbeing in a post-pandemic work world.   Respondents represent 19 countries across APAC (Asia Pacific), EMEA (Europe, Middle East, and Africa), Latin America, and North America.  

Universum’s new career personas give Employer Branding leaders a data-driven way to evaluate and optimize their talent targeting. We analyzed over 200,000 survey responses from university students across the globe and uncovered five key talent personas, including: Go-Getters, Globe-Trotters, Ground-Breakers, Change-Makers and Balance-Seekers. 

5. Rankings for students and professionals.

Through our annual Talent Survey, once again more than 1 million students and young professionals once shared their career choices and preferences. This has enabled us to continue to provide our wonderful clients with the data they need to shape the work forces of tomorrow and enhance their offerings to talent.

For our 2023, we have already started gathering data. If you missed any, you can find them all here. Stay tuned for the ranking next year!

Discover where top talent is heading in 2023:

View the latest Universum Employer Rankings now!

2022’s Top 5 Most Popular eBooks

1. The World’s Most Attractive Employers 2022

2. Employer Branding NOW 2022

3. Wellbeing at Work

4. Talent Personas

5. Rankings for students and professionals.

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