Skip to main content


Bring your Employer Brand to life

Universum’s mission is to connect talent with their future career. Using a data-led and human approach, coupled with our unique talent targeting method, we are able to support employers in developing and communicating relevant and engaging employer brand content. Download the OnePager on how to take your next step in Employer Branding »
  • Communications strategy – Developing your Employer Brand’s visual identity and communications plan.
  • Content Development – Creating content for Social, Digital and Print Media.
  • Activation – Communicating directly with talent through digital channels.

Our work around Brand Activation
can be divided in four steps:

Visual Identity

We create the look and feel of your employer brand communications that we call a “Cookbook” because it includes all the ingredients you need:

  • Employer Brand Design guidelines
  • Tone of Voice
  • Key Target groups
  • Do’s and Don’ts
  • Creative Assets

Social Media Strategy

We create a comprehensive social media strategy to help you articulate your key messages, including:

  • Key target groups and local messaging
  • Campaign concepts
  • Channels tips and tricks
  • Timing recommendations
  • Content creation guidance
  • Competitor analysis

Dynamic Digital Content

Based on data, we craft engaging and relevant content for any target group:

  • Editorial interviews and stories
  • Photography
  • Video
  • Social media posts
  • Digital brand assets

Targeted Campaigns

We reach your target groups in the most efficient and targeted way possible:

  • Custom target audience creation
  • Analysis of talent and communication data
  • Usage of proprietary lookalike audiences
  • Advertising investment
  • A/B testing of campaigns
  • Execution and optimization

Universum helped us to rebuild our visual assets for employer branding.
We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. Throughout, Universum showed truly global capacity, were fully dedicated, and helped us develop a campaign that we’re very proud of.”

Maren Peitz

Global Employer Branding at BASF SE

Contact us to learn more.