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Our Employer Branding Solutions

World’s Most Attractive Employers 2023

World’s Most Attractive Employers: Top Trends and Aspirations for 2023 Universum has just released the results of its 15th annual World’s Most Attractive Employers report. This year Universum surveyed over 172,890 business, engineering, and IT students in the world’s 9 largest economies (Brazil, Canada, China, France, Germany, India, Italy, the UK …

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Develop an appealing Employer Value Proposition

Proven year after year, across a broad portfolio of global and local clients, our 5-step EVP development process is all about positioning your employer brand in a way that is Attractive, Authentic, Distinctive and Credible. Is there a formula to it? We strongly believe so. Is it a one-size-fits-all solution? Absolutely not.

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What is Employer Branding?

Employer branding is about defining and expressing the qualities that will make you the ideal choice for the talent you need to succeed. And we’re here to support you every step of the way. Helping you translate talent insights into compelling employment propositions and creating communication strategies that will make the best candidates beat a path to your door.

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The talent research you need to build a strong Employer Brand

To attract the talent you need, you first need to understand their needs and aspirations. Our employer branding work for clients is always data-led and insight-driven. Each year our Analytics team surveys over one million students and young professionals, enabling our clients to understand their current brand image, and what they need to do to improve their attractiveness.

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Data-Driven Employer Brand: Authenticity and impact

You need more than a well-defined employment deal or EVP to win over the best candidates, you also need to get across the ‘feel’ and personality of your culture and people. Universum’s Activation team can help you bring it all to life, with the creative ideas, distinctive design, and authentic storylines, you need to win hearts and minds.

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What is an Employer Value Proposition?

Employer Value Propositions define how you’d like to be seen and experienced by employees and candidates. Our Advisory team has helped many of the world’s leading employers define their EVPs, ensuring their talent-focused activities create a clear and consistent employer brand image among the talent they need to attract, and the employees they want to retain.

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Universum works with 2,000 employers, ranging from all sizes, and all parts of the world.

Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. Throughout, Universum showed truly global capacity, were fully dedicated, and helped us develop a campaign that we’re very proud of.”

Maren Peitz, Global Employer Branding at BASF SE