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We are the world's leading provider of talent research and employer branding expertise. Let us be your trusted advisor and help you build a brand talent will fall in love with.
Our Employer Branding Success Cycle
we know talent
Employer Brand & Talent Insights
Boost your talent strategy and make smarter decisions with findings from the world’s longest running talent research.Learn more
Employer Value Proposition
Enhance employer attractiveness by crafting a powerful Employer Value Proposition.Learn more
Employer Brand Concepts & Content
Boost your company's image and become an employer of choice.Learn more
Employer Brand & Recruitment Marketing Campaigns
We can help you build potent recruitment marketing campaigns that fill talent pipelines.Learn more
Boost your talent strategy and make smarter decisions with findings from the world’s longest running talent research.Learn more
We ask questions and use data to drive our strategies and recommendations.
Enhance employer attractiveness by crafting a powerful Employer Value Proposition.Learn more
We build and implement employer brands to maximize talent attraction, retention and engagement.
Boost your company's image and become an employer of choice.Learn more
We move with intention; creating content, ads and experiences that convert impressions into candidates.
We can help you build potent recruitment marketing campaigns that fill talent pipelines.Learn more
We measure, improve and then measure again because we know that incremental progress compounds over time.
Discover why talent choose you!
Curious about how attractive your company is to talent? Find out how many would consider working for you and uncover the top 5 reasons they chose you with the Talent Insights Explorer. Enhance your employer branding today!
Trusted by leading employers worldwide
It’s essential to use data to drive our Employer Branding and marketing strategy. Universum provides valuable and constructive information to enable Microsoft to make decisions that attract high quality candidates and strengthen our employer brand. Universum’s survey platform supports Microsoft’s understanding of the market dynamic and our positioning within the competitive landscape
Melanie Sharpe
Senior University Recruiting Manager, Asia Pacific, Greater China & Japan, Microsoft
Is your company an attractive employer?
Discover how you rank in the eyes of early career talent with Universum's Most Attractive Employer Rankings.
See how your company ranksElevating Market Research with Global Standards
At Universum, we're proud to be a beacon of trust and excellence in talent research. As a Corporate Member of ESOMAR, the world's leading market research organization, we adhere to the highest standards of quality and ethics. Our commitment to the ICC/ESOMAR International Code ensures reliable, ethical research that illuminates the path to strategic decision-making.
Employer Branding Resources
Employer Branding: Insights, Strategies, and Best Practices
Discover how a strong employer brand can help you attract and retain top talent in today's competitive job market. Explore comprehensive strategies, insightful examples, and best practices to elevate your employer branding efforts.
EVP (Employer Value Proposition): Definition and Importance
The Employer Value Proposition (EVP) is the core ingredient of your employer brand that defines its positioning and strategic direction. An effective employer value proposition should reflect external market demands, your competition, the internal view of your culture and the strategic context of your company. You also must include the values and principles represented by your company.
The value of an employer value proposition (EVP)
If you’re an HR, Talent Acquisition or Recruitment Marketing professional, chances are you’ve already encountered an EVP – also known as an ‘Employer Value Proposition’. But what you may not know is how an EVP can directly impact your organization’s bottom line and drive value in both tangible and intangible ways.
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