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2020 Outlook Employer Branding

 
 

The Future of Employer Branding

A c-level and executive view of how organizations tackle talent attraction

Universum surveyed more than 2000 senior executives, including CEOs, heads of HR and recruiting, employer branding and marketing, among others. Our goal was to understand current attitudes for different functional areas and industries, as well as how leaders envisioned change over the next five years.
We detail complex topics such as:

  • Who is accountable for employer branding?
  • Are Employer Value Propositions working as they should?
  • And how will employer branding budgets change in the coming years?
  • …and much more.


Benchmark your Employer Brand

woman-on-computer

State of Employer Branding

How long have executives argued over the need to make talent attraction a corporate strategy rather than an HR strategy?

How many studies have documented that both CEOs and HR leaders feel frustrated and let down by the performance and engagement of the other? The schism within organizations around issues of talent attraction, employer branding and retention have simmered for more than a decade.
And with good reason: Talent attraction remains a critical strategy for global organizations to outmaneuver the competition.
Learn more


employer-branding-misalignment

The Employer Brand Misalignment

What stands in the way of best-in-class talent attraction?

Why does talent attraction matter so much? Attracting and retaining top talent is a critical part of global organizations’ competitive advantage – as important as capital and innovation.
To study it in more depth, Universum surveyed more than 2000 senior executives to understand current attitudes for different functional areas and industries, as well as how leaders envision change over the next five years.
Learn more

Talent-inside-out

Talent Inside Out

How personas influence hiring

What do employers say they are looking for vs. how they are actually hiring? How will this change in five years? In this installment we will examine differing opinions about what qualifications matter among stakeholders. Moreover, we will look at how employer priorities compare to what Millennials care about.
Out now! Use the form above to get your copy


The-social-employer

The Social Employer

Are brands doing more than basics with social media?

There’s been a tremendous push for employers to become social. How are they doing? In this eBooks we will examine  how well employers are using social media. We will also look at what social media channels are being used, the spend by channel and projected changes to spend.
Out now! Use the form above to get your copy

Millennials

Understanding a misunderstood generation

The first large-scale study of how Millennials Attitudes and actions vary across the globe, and the implications for employers. 

Universum joined forces with INSEAD Emerging Markets Institute and the HEAD Foundation to investigate and question what has become conventional wisdom about Millennials. By conventional wisdom we mean the statements (even stereotypes) we’ve all read about, such as  Millennials’ pursuit of work-life balance over money, or their expectation of rising rapidly in their chosen careers. Are these and other stereotypes really true?

Learn more

From the Blog

Celebrating 10 Years of the World’s Most Attractive Employers

Celebrating 10 Years of the World’s Most Attractive Employers

Posted by on Nov 8, 2018 in Article | No Comments

Universum Hosts Gala Dinner To Mark The Tenth Anniversary Of Its World’s Most Attractive Employers Ranking LONDON, UK — November 8th, 2018 — As a continuation of its 10th annual World’s Most Attractive Employers, which was published on the 19th of September, last week Universum hosted a gala dinner to award the winners, as well […]

Canadian Companies Awarded as Top Employers

Canadian Companies Awarded as Top Employers

Posted by on Nov 7, 2018 in Article, Press Releases | No Comments

  Toronto, Canada, Nov 6th, 2018. – Today Universum held the Canadian Universum Awards event in Downtown Toronto at EY’s new tower. This event was held in order to present the winners from this year’s talent survey with their awards. Universum has been present in Canada for over 10 years, but this year is the […]

How Do You Attract US and UK Business Talent?

How Do You Attract US and UK Business Talent?

Posted by on Oct 25, 2018 in Article | No Comments

To mark the release of our “Must Know-Know Student Recruiting Trends for 2018” eBook collaboration with talent acquisition software provider, Oleeo, as well as our upcoming webinars on attracting talent in the US and the UK, I have prepared an overview on how to attract business students from both sides of the Atlantic. Staying on top […]