Activation

Yhdistä osaajat heidän tulevan uransa kanssa

Datalähtöisen ja inhimillisen lähestymistapamme sekä uniikin osaajiin kohdistuvan menetelmämme ansiosta pystymme tukemaan työnantajia merkityksellisen ja sitouttavan työnantajakuvan sisällön kehittämisessä ja viestimisessä.

Viestintästrategia – Työnantajakuvan visuaalisen identiteetin ja viestintäsuunnitelman kehittäminen.
Sisällöntuotanto – Sisällön luominen sosiaaliseen, digitaaliseen ja printtimediaan.
Aktivointi – Viestiminen suoraan osaajien kanssa digikanavien kautta

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Palvelumme työnantajakuvasi aktivoinnin parissa voidaan jakaa neljään vaiheeseen:

Visuaalinen identiteetti

Luomme työnantajakuvaa koskevalle viestinnällesi ulkonäön ja tuntuman, jota kutsumme ”keittokirjaksi”, koska se sisältää kaikki tarvitsemasi ainesosat:

työnantajakuvan muotoiluohjeet (playbook)
äänensävy
tärkeimmät kohderyhmät
mitä tehdä ja mitä välttää
visuaaliset materiaalit

Sosiaalisen median strategia

Luomme kattavan Somestrategian, jonka avulla saat avainsanomasi perille, sisältäen seuraavat:

tärkeimmät kohderyhmät ja paikallinen viestintä
kampanjakonseptit
kanavia koskevat vinkit ja ohjeet
ajoitusta koskevat suositukset
sisällöntuotannon neuvonta
kilpailija-analyysi

Dynaaminen digisisältö

Laadimme datan pohjalta sitouttavaa ja relevanttia sisältöä kaikille kohderyhmille:

toimitukselliset haastattelut ja tarinat
valokuvat
videot
somejulkaisut
digitaaliset brändimateriaalit

Kohdennetut kampanjat

Tavoitamme kohderyhmäsi mahdollisimman tehokkaalla ja kohdennetulla tavalla:

räätälöidyn kohdeyleisön luominen käyttäen tutkimusten vastaajadataa
osaaja- ja viestintädatan analysointi
omien näköisyleisöjen käyttö
mainosinvestointi
kampanjoiden A/B-testaus
toteutus ja optimointi

Universum helped us to rebuild our visual assets for Employer Branding.
We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. Throughout, Universum showed truly global capacity, were fully dedicated, and helped us develop a campaign that we’re very proud of.”

Maren Peitz

Global Employer Branding at BASF SE

Ota yhteyttä saadaksesi lisätietoja.

Lisää Universumista

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