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One Tree Planted | Universum

By Lovisa Karsten on 04/04/2023

Stockholm, April 05th, Universum is proud to support global reforestation by once again partnering with the non-profit organisation One Tree Planted. Respondents of Universum’s annual CareerTest in Sweden helped donate 1,000 trees in Denmark. 

Universum’s collaboration with One Tree Planted is very important to us. Giving back to the environment and contributing to a greener tomorrow is one of society’s highest priorities and an aspiration for many within our global University Partner Network. The One Tree Planted model appealed to us not only because of its brilliant simplicity and high impact, but also due to the organisation’s global reach which we found to be a perfect fit for our international presence.”

Patrik Khosravi

Partner Relations Manager, Universum

The objectives of this continued partnership include:  

  • Supporting future careers by supporting the environment  
  • Contributing to global reforestation efforts  
  • Raising awareness about the importance of ecosystem restoration  

The partnership between Universum and One Tree Planted was designed to be a simple way for academic students and professionals to get involved in global reforestation. For every Career Test respondent, Universum donated $1 to One Tree Planted. 

Our donation of 1,000 trees goes to the following project in Denmark, which will establish multi-functional woodland on marginal farmland in western Jutland. This woodland will be protected in perpetuity by the Danish Forest Act. The forests will increase carbon uptake, groundwater preservation, and nitrogen retention to mitigate the eutrophication of wetlands in the area. Biodiversity will be improved through the creation of a conservation area for the threatened hazel dormouse and the wooded areas will provide greater habitat for many species of birds and insects. 

We thank the students and alumni of Sweden’s universities and student organisations who contributed to this campaign. 

About Universum  

Universum is a data-driven, insight-led employer branding agency. Headquartered in Stockholm, we are now active in over 60 countries, with key hubs in Paris, Berlin, London, Zürich, New York, Singapore, and Shanghai. Every year we survey over one million students and young professionals and provide our clients with the analytics, strategy, and creative solutions they need to compete more effectively for talent.  

About One Tree Planted  

One Tree Planted is a 501(c)(3) non-profit on a mission to make it simple for anyone to help the environment by planting trees. Their projects span the globe and are done in partnership with local communities and knowledgeable experts to create an impact for nature, people, and wildlife. Reforestation helps to rebuild forests after fires and floods, provide jobs for social impact, and restore biodiversity. Many projects have overlapping objectives, creating a combination of benefits that contribute to the UN’s Sustainable Development Goals. To learn more, visit